Internet marketing in hospitality Barbara Cox, William Koelzer.
Series Neteffect SeriesDetalles de publicación: Upper Saddle River, N.J. Prentice Hall c2004.Descripción: xiv, 322 p. ill. 24 cmISBN:- 0130984752
- 9780130984753
- 647.940285 C8771i 22
- TX911.3.E4 C68 2004
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 647.940285 C8771i (Navegar estantería(Abre debajo)) | Disponible | 80000002335001 |
Descripciones mejoradas de Syndetics:
For Hospitality Marketing courses.
Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.
Includes index.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Tabla de contenidos provista por Syndetics
- I Hospitality on the Internet
- 1 Hospitality Industry-Types of Businesses, Types of Sites
- II Creating and Building an Internet Presence
- 2 Standing Out From the Crowd: Positioning, Audience and Goals
- 3 Website Content
- 4 Site Appearance and Organization (AKA "Look n Feel")
- 5 Online Reservations and Other Interactive Functions
- III Getting Found
- 6 Portals, Search Engines, Directories, and Other Places to be Found
- 7 Internet Advertising of Your Website
- 8 Promotion (On the Net and Off) and Print/Media Advertising
- IV E-Mail Marketing
- 9 Marketing by E-Mail
- 10 E-Mail Mechanics
- 11 Writing E-Mail (With Sample E-Mail Messages)
- V Appendices
- Glossary
- Resources on the Web for Hospitality Marketing