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A practical guide to developing the strategy, style, and important sensitivity needed to succeed in international business.

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Library Journal Review

The purpose of this book is to instruct American businesspeople in the niceties of dealing with their counterparts in foreign lands. The authors present a manual of tactics that will enhance the possibility of successful dealings and negotiations. In addition to discussing marketing, negotiating, communicating, and the like, they offer helpful advice on business and social etiquette, managing personal and family life, and returning to the States. The kind of person who works best among people of other cultures is the person who is earnest and willing to learn, and who does not try to impose the American way of doing things. Some partisanship is occasionally discernible, but on the whole the authors achieve their purpose. Recommended. A.J. Anderson, Graduate School of Library & Information Science, Simmons College, Boston (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.