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Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that--when managed right--will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)--one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.

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Booklist Review

The authors look at "why some firms are far more successful generating business from their information technology investments than others." Many managers consider the purchase of computer equipment or software as a basic operating expense, and many managers also defer purchase decisions to their technical staff. According to Weill and Broadbent, this is a big mistake. They propose that companies regard information technology (IT) the same way they do investment portfolios and that they account for the revenues and savings IT generates. With significant funding from the IBM Consulting Group, Weill and Broadbent investigated the role and value of different types of IT investments in more than 100 businesses in nine different countries. This research enabled them to establish benchmarks and identify those strategies that have worked and those that have failed. The authors also suggest how to match IT infrastructure capabilities to strategic needs, and they set 10 key leadership principles that will "drive business value" from IT. --David Rouse