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Explores critical communication skills from a business perspective. The guide focuses on three key challenges of communicating: in a global marketplace, with diverse groups in the US and with diverse communication technologies. It includes real-life case studies and suggestions.

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• I Fundamentals Of Business Communication
• 1 Communicating in an Organization
• 2 The Communication Process
• II Writing Basics
• 3 Planning Business Documents
• 4 Organizing, Composing, and Designing Business Documents
• 5 Revising and Editing Business Documents
• III Organizational Letters And Memos
• 6 Writing Direct Requests
• 7 Writing Good-News, Goodwill, and Informative Messages
• 8 Writing Bad-News and Negative Messages
• 9 Writing Persuasive Messages
• IV Report And Proposal Writing
• 10 Planning and Researching Business Reports and Proposals
• 11 Using Visual Aids in Business Reports and Proposals
• 12 Organizing and Writing Short and Long Reports
• 13 Organizing and Writing Short and Long Proposals
• V Forms Of Oral Communication
• 14 Delivering Speeches and Oral Presentations
• 15 Communicating at Formal Meetings, by Telephone, and during Informal Conversations
• VI Employment Communication
• 16 Targeting Your Career: Writing Résumés and Cover Letters
• 17 Effective Employment Interviewing
• VII Communication Challenges
• 18 Communicating in a Global Marketplace
• 19 The Challenge of Diversity
• 20 Mastering Communication Technology
• Appendix 1 Preparing Business Documents
• Appendix 2 Basics of Grammar and Usage
• Appendix 3 Resources for Business Communicators