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Many business consultants have come up with new concepts and buzzwords that purport to offer the solution to every organization's competitiveness problems. Beyond the Hype is an attempt to go beyond the verbiage plaguing today's manager to understand how things are actually done in organizations.

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Publishers Weekly Review

Countering established business planning and design approaches, the authors, faculty members of the Harvard Business School, propose a more ``robust,'' action-oriented manager, characterized as flexible, pragmatic and skilled in the use of language. Research based on wide-ranging, on-site interviews examine, dissect and reconstruct the managerial dynamics in various companies. Although the authors, who use ``she'' and ``her'' as general referential pronoun, disclaim academic jargon, their theoretical, clause-ridden syntax often contradicts rather than highlights the book's central call for direct, effective communication. (Nov.) (c) Copyright PWxyz, LLC. All rights reserved

CHOICE Review

Managers are being bombarded by business buzzwords and numerous quick-fix solutions to all organizational ills. The practice of management seems to be reduced to reading the latest best-seller by the currently reigning guru. Rejecting this fad, the authors (Harvard Business School) instead focus on the essence of what managers do: mobilize action in organizations. They offer a new kind of thinking, an "action perspective," that emphasizes the judgment of the individual manager in confronting dynamic, complex issues of the organizational environment. The first part of the book sets up an alternative way of thinking. The second part applies insights of the first section to the traditional trio of strategy, structure, and performance management. In Pt. 3, the authors discuss broader themes (knowledge, change, and the individual practice of management), with the overall goal of suggesting how certain issues may be approached differently. This work represents a welcomed counterpoint to the ever-expanding volumes of "new age" management. Graduate; faculty; professional. E. Garaventa; College of Staten Island, CUNY

Booklist Review

Harvard professor Eccles and others argue, documented with footnotes and corporate histories, that language--or effective rhetoric--is the root of all good management. They are persuasive as they discuss the concept that the right words, employed in the right way, will prompt the right actions. Comparisons and contrasts are offered--for example, between the visions of General Electric CEO "Neutron Jack" Welch and his counterpart at General Motors, Roger Smith. Welch created "boundaryless" and "workout"--ideas that were ambiguous yet effective in changing his corporation. Bound up in academic rhetoric a bit too stiff at times for modern managers to wade through, these propositions nonetheless have substantial appeal. ~--Barbara Jacobs