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Filled with practical strategies for addressing the problems of day-to-day practice, this explains how to promote business and marketing skills without detracting from the professionalism of the optometrist. Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance. Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice. Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image. Tips and tools are provided on how to approach the client as both a consumer and a patient. Helpful information for students or optometrists who own or are planning to own their own practice. Completely re-written and updated. 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future. An increased focus on how to work with partners, including how to exit gracefully from a partnership. A discussion of how to start a part-time practice addresses real-world considerations and practical strategies. Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.

Tabla de contenidos provista por Syndetics

• Foreword(p. ix)
• Foreword(p. xi)
• Preface(p. xiii)
• 1. Optometry in the 21st Century(p. 1)
• 2. Location, Location, Location(p. 11)
• 3. Your Office for the Future Today(p. 15)
• 4. So You Want to Start a Part-Time Office(p. 31)
• 5. Staff: How to Hire and Train(p. 39)
• 6. Staff: A Major Reason for Success or Lack of It(p. 61)
• 7. What the Consumer Is Saying(p. 81)
• 8. Harnessing Eyewear Materials(p. 89)
• 9. Practice Management and "Specialties"(p. 101)
• 10. Practice Management and Unmet Needs(p. 115)
• 11. Newsletters: Optimum Weapon for Private Practice(p. 131)
• 12. Recalling Patients Successfully(p. 149)
• 13. Communications Beyond Newsletters and Recalling(p. 165)
• 14. Management of Third-Party Vision and Eye Care(p. 187)
• 15. Taking the Pulse of a Practice: Part I(p. 195)
• 16. Taking the Pulse of a Practice: Part II(p. 213)
• 17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership(p. 229)
• 18. A Partnership Agreement That Works(p. 251)
• 19. Co-Management, Insurance, and Leasing versus Buying(p. 269)
• 20. Potpourri of Practice Management Ideas(p. 277)
• Appendix Contents(p. 315)
• Appendix 1 Agreement between Buyer and Seller of Patient Records(p. 317)
• Appendix 2 Basic Office Policy Manual(p. 319)
• Appendix 3 Practice Appraisal Data Form from Irving Bennett Business and Practice Management Center at the Pennsylvania College of Optometry(p. 327)
• Appendix 4 Employment Contract for Optometrists from Irving Bennett Business and Practice Management Center at the Pennsylvania College of Optometry(p. 339)
• Appendix 5 Employment Contract Used by the Author's Professional Corporation(p. 345)
• Appendix 6 "Welcome to Our Office" Brochure(p. 349)
• Index(p. 353)