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Creating the enterprise William B. Gartner, with Marlene G. Bellamy.

Por: Colaborador(es): Detalles de publicación: Mason, OH Thomson South-Western c2009.Descripción: xxi, 434 p. 26 cmISBN:
  • 9780324353631 (pbk. : student ed.)
  • 0324353634 (pbk. : student ed.)
Tema(s): Clasificación LoC:
  • HB615 .G375 2009
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Libro Biblioteca Encarnación Valdés Colección General bev 658.421 G2442c (Navegar estantería(Abre debajo)) c.3 Disponible 80000002439787
Libro Biblioteca Encarnación Valdés Colección General bev 658.421 G2442c (Navegar estantería(Abre debajo)) c.2 Disponible 80000002375072
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Descripciones mejoradas de Syndetics:

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers -- and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"-- confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) students can employ during three stages of change: recognizing and developing opportunities, progress and growth, and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE is focused on helping students define, develop, and ultimately achieve their personal and professional goals.

Includes bibliographical references and index.

Tabla de contenidos provista por Syndetics

  • Part 1 An Enterprising Framework
  • 1 Enterprise: Creating a Framework for Success
  • 2 Enterprisers
  • 3 Enterprising Fundamentals
  • 4 What Is an Enterprise?
  • 5 The Legal and Regulatory Environment of Business
  • Part 2 The Enterprising Process
  • 6 Discovering Opportunities
  • 7 Feasibility
  • 8 Business Plans and Planning
  • Part 3 Enterprising Strategies
  • 9 Pathways to Enterprise Creation
  • 10 Purchasing a Business
  • 11 Franchising
  • Part 4 The Enterprising Mind
  • 12 The Enterprising Mind
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