Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.84 B129d (Navegar estantería(Abre debajo)) | Disponible | 80000001746760 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Takes the reader through precise step-by-step instructions from direct marketing philosophy to implementing and evaluating campaigns. Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from each ad and mailing. Special features include numerous checklists, examples and worksheets which show the beginner how to obtain immediate results.
Includes bibliographical references (p. [270] and index.
Tabla de contenidos provista por Syndetics
- What Is Direct Marketing?
- Constructing Your Strategy
- Finding Your Market, Selecting the Media
- Buying, Creating, and Using Lists for Fun and Profit
- Expanding Your Media and Markets
- Tracking and Testing
- Creative Persuasion
- Create Your Headline and Start Writing
- Selecting Your Format
- Building Urgency, Heeding Regulations
- Online Marketing
- The Power of Letters
- Designing Direct Marketing
- Campaigns and Cases
- Business-To-Business Direct Marketing
- Doing Business with the Postal Service
- Production
- Customer Service
- Appendices
- References
- Index