Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
Marketing channels Louis W. Stern, Adel I. El-Ansary.
Series The Prentice Hall series in marketingDetalles de publicación: Englewood Cliffs, N.J. Prentice-Hall c1988.Edición: 3rd edDescripción: xiv, 609 p. illISBN:- 0135571588
- 658.8/4 19
- HF5415.129 .S75 1988
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.129 .S75 1988 (Navegar estantería(Abre debajo)) | Disponible | 50000002040144 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- I Introduction And Analytic Framework For The Book
- 1 Marketing Channels: Structure and Functions
- 2 An Analytic Framework for Channel Design and Implementation
- II Channel Design: Demand, Supply, And Competition
- 3 Segmentation for Marketing Channel Design: Service Outputs
- 4 Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
- 5 Supply-Side Channel Analysis: Channel Structure and Membership Issues
- 6 Gap Analysis
- 7 Vertical Integration: Owning the Channel
- III Channel Implementation And Performance Measurement
- 8 Channel Power: Getting It, Using It, Keeping It
- 9 Managing Conflict to Increase Channel Coordination
- 10 Channel Implementation Issues Regarding Distribution Intensity and Vertical Restraints
- 11 Strategic Alliances in Distribution
- 12 Legal Constraints on Marketing Channel Policies
- IV Channel Institutions
- 13 Retailing
- 14 Non-Store Retailing and Electronic Channels
- 15 Wholesaling
- 16 Logistics and Supply Chain Management
- 17 Franchising