Cases in hospitality and tourism management edited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.
Detalles de publicación: Upper Saddle River, N.J. Pearson/Prentice Hall c2006.Descripción: ix, 117 p. ill. 24 cmISBN:- 0131700758 (pbk.)
- 647.94/071/073 22
- TX911.5 .C37 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 647.94071 C3382 (Navegar estantería(Abre debajo)) | Disponible | 80000002119108 |
Descripciones mejoradas de Syndetics:
Includes bibliographical references.
Menu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.
Tabla de contenidos provista por Syndetics
- Introduction(p. vii)
- Cases in Food Service Management(p. 1)
- Menu Extensions in a Fast Food Operation(p. 3)
- The Waitress with a Nose Ring(p. 6)
- Menu Changes Resulting from Food Delivery Shortages(p. 8)
- The Case of the Excessively Busy Line Cook(p. 10)
- The Redesign of a School Cafeteria(p. 12)
- The Employee Whose Personal Habits Defy Sanitation Guidelines(p. 17)
- Marketing Ingenuity and Product Development(p. 19)
- Vending Opportunities(p. 25)
- The Buses Are Coming! A Management Planning Case Study(p. 30)
- Rebidding the Contract(p. 34)
- Cases in Lodging Management(p. 41)
- Leadership Expectations at the Benson Hotel(p. 43)
- Labor Productivity: A Hotel Case Study(p. 48)
- Partnership Marketing: The Forte Hotels Exemplar(p. 53)
- Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons(p. 58)
- Franchise Services Evaluation(p. 63)
- The Madison Hotel in Memphis: A Case Study in the Creation and Development of a Boutique Hotel(p. 68)
- Cases in Resort and Club Management(p. 75)
- A Fresh Start at the Rainbow Golf Resort(p. 77)
- Blue Thistle Country Club(p. 80)
- Work Morale and Motivation(p. 91)
- Cases in Tourism(p. 93)
- The Adirondacks: Human and Nature Tourism Partnership(p. 95)
- Developing Jordanian Tourism Products and Services(p. 99)
- Mount Evans Scenic Byway: Is It Being Loved to Death? Or Is This a Business Opportunity?(p. 104)
- Border Tourism Synergies in the North Country: New York and Quebec(p. 110)