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Create a successful strategy for competition in the global marketplace!

Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to understand, such as the practice and theory of globalization, the nature of the global business environment, the roles of global corporations, strategic approaches for global business, and global leadership.

By identifying competitive and innovative practices, networks, and alliances, Globalization of Business will help you become a successful leader in the global business community. This vital book contains new and updated information to help you and your company play a profitable and integral part in the international marketplace.

Comprehensive and thorough, Globalization of Business will assist you in understanding the significance and challenges of globalization for today's companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context of business. This book: explores the world's current economic, cultural, technological, and environmental affairs examines competitiveness at national and firm levels and outlines steps that competitive organizations undertake to sustain their advantage discusses and analyzes strategies for effective business performance identifies the roles of CEOs and gives a framework for identifying global managers evaluates the prospects for sustaining global leadership and shows the differences between global leadership and hegemony outlines the necessary steps for creating an integrated global economy Covering general and specific issues, this guide explains assumptions and theories of globalization in order to help you approach global issues with flexibility, attentiveness, and confidence. Globalization of Business will enable you to avoid common pitfalls and build a successful global firm that will benefit the entire business community.

Tabla de contenidos provista por Syndetics

• Preface and Acknowledgments(p. ix)
• Chapter 1. The Theory and Practice of Globalization(p. 1)
• Globalization Aspects(p. 2)
• Definition of Globalization(p. 5)
• Approaches to Globalization(p. 9)
• Theories of Globalization(p. 15)
• Chapter 2. Global Business Environment(p. 21)
• Liberalization(p. 23)
• Trade(p. 24)
• Foreign Direct Investment(p. 26)
• Financial Market(p. 29)
• Beyond the Economic Crisis(p. 35)
• Political and Social Environment(p. 39)
• Political Aspects(p. 39)
• Globalization and the Nation-State(p. 43)
• Population, Poverty, and Health(p. 47)
• Chapter 3. Globalization Discourse(p. 51)
• Typology of the Current Discourse(p. 53)
• Beyond Self-Delusion(p. 62)
• Dominant Issues(p. 65)
• Facing the Challenge(p. 70)
• Issues for Concern(p. 78)
• Chapter 4. Globalization Dimensions(p. 83)
• The State of the Literature(p. 86)
• Trade Dimension(p. 86)
• International Relations(p. 87)
• Developing an Integrated Approach to Globalization(p. 94)
• Method(p. 94)
• Findings(p. 97)
• Chapter 5. Globalization and Regionalism(p. 105)
• Regionalism: Conditions and Assumptions(p. 106)
• Conditions for Successful RTPs(p. 107)
• Prospects for Healthy Regional Trade Pacts(p. 110)
• From Global Pillage to Global Village(p. 113)
• Chapter 6. Global Corporations(p. 119)
• Significance of Modern Firms(p. 122)
• The Global Firm: A Definition(p. 123)
• What Is a Global Company?(p. 134)
• Making Globalization Work(p. 139)
• Benefits of Being Global(p. 141)
• Chapter 7. Structuring Global Organizations(p. 145)
• What Is Organizational Structure?(p. 146)
• Approaches to Organizational Structure(p. 147)
• Structure in Practice(p. 151)
• Chapter 8. Global Strategies(p. 171)
• Strategy Perspectives(p. 172)
• Evolution of Strategic Objectives and Approaches(p. 183)
• Chapter 9. Globalization and Competitiveness(p. 195)
• Changing the Competitive Landscape(p. 197)
• National Competitiveness(p. 199)
• Firm Competitiveness(p. 203)
• Staying Competitive(p. 209)
• Chapter 10. Global Managers(p. 215)
• Management Qualities(p. 216)
• Scholars' Perspective(p. 219)
• Practitioners' Perspective(p. 225)
• Confronting Myths(p. 226)
• The Manager's Role(p. 230)
• International Relations and Cooperation(p. 232)
• Who Is the Global Manager?(p. 237)
• Chapter 11. Global Leadership(p. 243)
• Necessity of Global Leadership(p. 246)
• Jockeying for World Leadership(p. 247)
• Possible World Power Rivals(p. 248)
• The Nature of Global Conflict(p. 255)
• The U.S. Role(p. 259)
• Hegemony and Leadership(p. 266)
• Global Leadership in the Twenty-First Century(p. 270)
• Chapter 12. Global Backlash(p. 273)
• Sources and Nature of Global Backlash(p. 275)
• Unit of Analysis(p. 279)
• Minimizing the Backlash(p. 294)
• Bibliography(p. 301)
• Index(p. 325)

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CHOICE Review

Ali (Indiana Univ. of Pennsylvania) takes an ambitious approach in this book on globalization. He accurately identifies globalization as a topic that has not been treated inclusively in a single book; he seeks to fill this void by providing "the most comprehensive coverage of the subject to date." The book addresses globalization from definition and practice to effect, areas that others have found difficult to handle individually. Further, Ali strives to integrate perspectives on globalization from both academics and practitioners of international business and colors his descriptions of a wide range of topics with illustrations from firms and their leaders. However, the book does not achieve the sought-after goal. It covers too many aspects of globalization from too many perspectives, adequately addressing none of them. The book is broad but not inclusive, anecdotal but not thorough. Further, the author's attempt to cover globalization from both academic and practitioner perspectives fails, as the treatment of international business is elementary from an academic point of view, and its applications for practitioners remain opaque. In sum, the book is aggressive in its goals, but the search goes on for a seminal work on globalization. Most suitable for comprehensive international business collections. T. Blumentritt Marquette University