Descripciones mejoradas de Syndetics:

From the First Edition . . .

"The text is particularly valuable as a reference for researchers. It provides them with a thorough grasp of questions to consider during data collection in any type of survey and an understanding of the implications of decisions made during the survey′s design. . . . Identifies the important questions that researchers need to ask and have answered."

--Canadian Home Economics Journal

"A convenient resource. Helpful and practical and the material on telephone versus personal interviews is generally up-to-date. To allow the reader to explore topics in greater depth, adequate and appropriate references are provided. Covers the standard gamut of survey research topics. Clearly, the author is well trained, with considerable academic and nonacademic research experience."

--Journal of the American Statistical Association

"This volume is a general discussion of survey research. Provide[s] useful information on comparative methods and especially on relative costs. Thus, its contents include information telephone surveys, as well as mail and personal interviews as sources of data with excellent considerations on how to select a strategy for a particular problem. Special attention is given to questions of comparative reliability and validity of methodologies. Chapter Seven on Survey Interviewing is especially useful as it describes the job of the interviewer and offers suggestions on procedures. Information on how to recruit and train interviewers is especially worthwhile."

--Communication Quarterly

"Deals with all the key survey design issues more comprehensively than I thought in only 159 pages. The author′s aims are achieved. I will certainly recommend the book to young researchers, and seasoned practitioners will find some useful benchmarks against which to assess the quality of current survey research methods."

--Journal of the Marketing Research Society

Popular in the first edition with 17,000 readers for giving those who collect, analyze, or examine survey data a sound basis for evaluating data-collecting procedures, this new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.

Tabla de contenidos provista por Syndetics

• Preface
• 1 Introduction
• Reasons for Surveys
• The Components of Surveys
• Purposes and Goals of This Text
• 2 Sampling
• The Sample Frame
• Selecting a One-Stage Sample
• Multistage Sampling
• Making Estimates From Samples and Sampling Errors
• How Big Should a Sample Be?
• Sampling Error as a Component of Total Survey Error
• Exercise
• 3 Nonresponse: Implementing a Sample Design
• Calculating Response Rates
• Bias Associated With Nonresponse
• Reducing Nonresponse in Telephone or Personal Interview Surveys
• Reducing Nonresponse to Mail Surveys
• Reducing Nonresponse to Internet Surveys
• Multimode Data Collection
• Correcting for Nonresponse
• Nonprobability (or Modified Probability) Samples
• Nonresponse as a Source of Error
• Exercise
• 4 Methods of Data Collection
• Major Issues in Choosing a Strategy
• Summary Comparison of Methods
• Conclusion
• Exercise
• 5 Designing Questions to Be Good Measures
• Increasing the Reliability of Answers
• Avoiding Multiple Questions
• Types of Measures/Types of Questions
• Increasing the Validity of Factual Reporting
• Increasing the Validity of Answers Describing Subjective States
• Question Design and Error
• Exercises
• 6 Evaluating Survey Questions and Instruments
• Defining Objectives
• Preliminary Question Design Steps
• Presurvey Evaluation
• Design, Format, and Layout of Survey Instruments
• Field Pretests
• Survey Instrument Length
• Conclusion
• Exercise
• 7 Survey Interviewing
• Overview of Interviewer Job
• Interviewer Recruitment and Selection
• Training Interviewers
• Supervision
• Survey Questions
• Interviewing Procedures
• Validation of Interviews
• The Role of Interviewing in Survey Error
• Exercise
• 8 Preparing Survey Data for Analysis
• Formatting a Data File
• Constructing a Code
• Approaches to Coding and Data Entry
• Data Cleaning
• Coding and Data Reduction as Sources of Errors in Surveys
• 9 Ethical Issues in Survey Research
• Informing Respondents
• Protecting Respondents
• Benefits to Respondents
• Ethical Responsibilities to Interviewers
• Conclusion
• 10 Providing Information About Survey Methods
• Exercise
• 11 Survey Error in Perspective
• The Concept of Total Survey Design
• Error in Perspective
• Conclusion
• References
• Index
• About the Author

Notas de autor provistas por Syndetics

Floyd J. Fowler, Jr., a graduate of Wesleyan University, received a Ph.D. in Social Psychology from the University of Michigan in 1966. He has spent most of the time since then at the Center for Survey Research at the University of Massachusetts-Boston