Propaganda and persuasion Garth S. Jowett and Victoria O'Donnell.
Detalles de publicación: Thousand Oaks, Calif. Sage c2006.Edición: 4th edDescripción: xxii, 422 p. ill. 23 cmISBN:- 1412908973 (cloth)
- 1412908981 (pbk.)
- 303.3/75 22
- HM1231 .J68 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HM1231 .J68 2006 (Navegar estantería(Abre debajo)) | Disponible | 50000003171724 |
Descripciones mejoradas de Syndetics:
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O "Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Includes bibliographical references (p. 369-391) and index.
What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examine -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society.
gccnov2006
Tabla de contenidos provista por Syndetics
- Preface to the First Edition
- Preface to the Second Edition
- Preface to the Third Edition
- Preface to the Fourth Edition
- Chapter 1 What Is Propaganda, and How Does It Differ From Persuasion?
- Chapter 2 Propaganda Through the Ages
- Chapter 3 Propaganda Institutionalized
- Chapter 4 Propaganda and Persuasion Examined
- Chapter 5 Propaganda and Psychological Warfare
- Chapter 6 How to Analyze Propaganda
- Chatper 7 Propaganda in Action: Four Case Studies
- Chapter 8 How Propaganda Works in Modern Society