Designing brands : a collaborative approach to creating meaningful identities. / Klanten, Robert, editor.; Depicolzuane, Mario, editor.; Gestalten Verlag, issuing body.; Creative Voyage (Croatia), issuing body. txt
Berlin : Gestalten, 2023Descripción: 271 p. : ill. ; photo. ; col. ; 27 cmTipo de contenido:- text
- unmediaded
- volume
- 9783967041224
- 3967041220
- Collaborative approach to creating meaningful brand identities txt
- Designing brands (Gestalten) txt
- NC997 D453 2023
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro Col. General CARIBET | CARIBET Biblioteca Arquitectura Colección General CARIBET | General NC997 D453 2023 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000750646 |
Descripciones mejoradas de Syndetics:
Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.
A definitive guide for creating meaningful, elegant and timeless brand identities.
I Introduction 4 --
II Elements 6 --
III Studios 8 --
IV Collaborators 10 --
IX Index 266 --
X Creative Voyage 270 --
XI Impressum 272 --
I Discovery --
Essay The Art of Strategy 14 --
Profile Amanda Gunawan & Joel Wong 16 --
Profile Sascha Lobe / Pentagram 20 --
Case Study Atelier Dyakova: Paper Foundation 28 --
Case Study 1/1 Studio: J. Hannah 36 --
II Direction --
Essay On Making the Map 46 --
Profile Hector Muelas 48 --
Profile Mouthwash Studio 54 --
Case Study Bielke & Yang: Sommerro 62 --
Case Study TRiC: Hillwood 70 --
III Typography --
Essay Language in Form 78 --
Profile Dinamo 80 --
Profile Studio8585 --
Case Study Sascha Lobe / Pentagram: The Conran Shop 94 --
Case Study Atelier Dyakova: Mad et Len 102 --
IV Illustration --
Essay From the Drawing Board 112 --
Profile Mario Hugo 114 --
Profile Atelier Dyakova 120 --
Case Study Bielke & Yang: Helseutvalget 128 --
Case Study Studio FNT: Onharu 134 --
V Photography --
Essay Photo Finish 142 --
Profile Alexander Saladrigas 174 --
Profile TRic 148 --
Case Study Studio8585: The Poster Club 156 --
Case Study Mouthwash Studio: Air Company 162 --
VI Design --
Essay Thinking with Design 172 --
Profile Astrid Stavro 174 --
Profile Bielke & Yang 180 --
Case Study 1/1 Studio F. Miller Skinscare 188 --
Case Study TRiC: Hector’s Deli 196 --
VII Digital --
Essay Virtual Reality 204 --
Profile Zhenya Rynzhuk 206 --
Profile Studio FNT 210 --
Case Study Mouthwash Studio: Neutra VDL 218 --
Case Study Sascha Lobe / Pentegram: Midi 224 --
VIII Physical --
Essay Material Matters 232 --
Profile Imprimerie du Marais 234 --
Profile 1/1 Studio 240 --
Case Study Studio FNT: Hanji 248 --
Case Study Studio8585: OWIU 256 --
Tabla de contenidos provista por Syndetics
- i Introduction(4)
- ii Elements(6)
- iii Studios(8)
- iv Collaborators(10)
- I Discovery
- Essay: The Art of Strategy(14)
- Profile: Amanda Gunawan & Joel Wong(16)
- Profile: SaschaLobe/Pentagram(20)
- Case study: Atelier Dyakova: Paper Foundation(28)
- Case study: 1/1 Studio: J. Hannah(36)
- II Direction
- Essay: On Making the Map(46)
- Profile: Hector Muelas(48)
- Profile: Mouthwash Studio(54)
- Case study: Bielke&Yang: Sommerro(62)
- Case study: TRiC: Hillwood(70)
- III Typography
- Essay: Language in Form(78)
- Profile: Dinamo(80)
- Profile: Studio8585(86)
- Case study: SaschaLobe/Pentagram: The ConranShop(94)
- Case study: Atelier Dyakova: Mad et Len(102)
- IV Illustration
- Essay: From the Drawing Board(112)
- Profile: Mario Hugo(114)
- Profile: Atelier Dyakova(120)
- Case study: Bielke&Yang: Helseutvalget(128)
- Case study: Studio FNT: Onharu(134)
- V Photography
- Essay: Photo Finish(142)
- Profile: Alexander Saladrigas(144)
- Profile: TRiC(148)
- Case study: StudioSjSj: The Poster Club(156)
- Case study: Mouthwash Studio: Air Company(162)
- VI Design
- Essay: Thinking with Design(172)
- Profile: Astrid Stavro(174)
- Profile: Bielke&Yang(180)
- Case study: 1/1 Studio: F. Miller Skincare(188)
- Case study: TRiC: Hector's Deli(196)
- VII Digital
- Essay: Virtual Reality(204)
- Profile: Zhenya Rynzhuk(206)
- Profile: Studio FNT(210)
- Case study: Mouthwash Studio: Neutra VDL(218)
- Case study: Sascha Lobe/Pentagram: MIDI(224)
- VIII Physical
- Essay: Material Matters(232)
- Profile: Imprimerie du Marais(234)
- Profile: 1/1 Studio(240)
- Case study: Studio FNT: Hanji(248)
- Case study: Studio8585: OWIU(256)
- ix Index(266)
- x Creative Voyage(270)
- xi Impressum(272)