The dynamics of business behavior : an evidence-based approach to managing organizational change / Beirem Ben Barrah and Philip Jordanov.
Editor: Hoboken, New Jersey : Wiley, [2024]Descripción: 1 online resource (191 pages)Tipo de contenido:- text
- computer
- online resource
- 9781394196579
- 9781394196586
- 658.4/06
- HD58.8 .B377 2024
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HD58.8 .B377 2024 (Navegar estantería(Abre debajo)) | Ebook | Disponible | 50000003294112 |
Descripciones mejoradas de Syndetics:
Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization
In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.
Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data The most common myths that leaders accidentally buy into as they guide their organizations Case studies of contemporary companies overcoming challenges using brain and behavior scienceA startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.
Includes index.
Part I: bridging two disciplines -- Managing organizational change -- Think like a behavioral scientist -- Behaviorally informed change management -- Evidence-based change interventions -- Part II: eighteen interventions for six change areas -- Planning and risk management -- Narrative and communication -- Leadership support -- Stakeholder engagement -- Measuring change -- Learning and development.
"Science has revealed so much about how we can create more effective organizations with a human-centric and evidence-based approach. The Dynamics of Business Behavior curates the insights and interventions from behavioral psychology and neuroscience that any professional should know, especially if they are leaders or work in Management, P&O/HR, or Innovation. The current iteration of the book has three parts: 1. The science of the brain and behavior, 2. The brain and behavior in organizations, and 3. evidence-based change interventions. Part 1: Demystifies the core of behavioral science/neuroscience to lay the groundwork for readers. For example, the history of behavioral science, the fundamentals of the brain and behavior, and how to think like a behavioral scientist. Part 2: Investigates how the brain and behavior relates to business, including topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Part 2 will include common initiatives, case studies, common myths, new opportunities, and insights from interviews with industry professionals and behavioral scientists. Part 3: Features practical applications for readers. Part 3 will include practical how-to guides and instructions for implementation featuring evidence-based and human-centric interventions for change"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
Notas de autor provistas por Syndetics
BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology
PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.