Front Cover -- How Strategic Communication Shapes Value and Innovation in Society -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Educating Society's Future PR Practitioners: An Exploration of 'Preparedness' as a Qualitative Indicator of Higher Education Performance -- Introduction -- Literature Review -- The Quantification of Higher Education -- Claims of Preparedness -- Preparedness for Practice as Preparedness for Uncertainty -- Theories of Practice -- PR's 'Signature Pedagogies' as Pedagogies of Ambiguity -- Methodology - Researching Preparedness for PR Practice -- Limitations -- Responses -- RQ1: How Do Recent Graduates of a PR Course Identify with Preparedness for Practice? -- RQ2: What Are the Critical Incidents in PR Practice that Present as Sites of Anxiety Production Resulting from Uncertainty? -- Individual Agency -- The Structure of the Field -- RQ3: What Might Recent Graduates Identify as Critical Incidents in HE that Prepared Them for These Critical Incidents in Practice? -- Discussion and Future Research Directions -- A Qualitative Approach to Understanding HE Performance -- Conceptualising Preparedness for Practice as Preparedness for Uncertainty -- Theorising Preparedness for Practice as 'Habitus-Field Match' -- Understanding HE Agency as 'Capital-Added' in Habitus Transformation -- Implications for PR's Signature Pedagogies -- Societal Dimensions -- Research Directions -- Acknowledgements -- References -- Contextualising Change in Public Sector Organisations -- Introduction -- Method -- Findings -- Are There Differences between Public and Private Sector Change? -- Change Topic 1: Organisational Culture -- Change Topic 2: Employees -- Change Topic 3: Management and Change Communication -- Conclusion -- Limitations -- Suggestions for Further Research -- References.

When a Nation's Leader is Under Siege: Managing Personal Reputation and Engaging in Public Diplomacy -- Introduction -- Literature Review -- How Leaders' Reputations Impact Countries' Reputations -- Political Scandals -- Image Repair Theory -- Method -- Data Collection -- Data Analysis -- Findings -- Communication Efforts to Two Different Audiences -- Domestic Audience -- International Audience -- Same Strategies, Different Effects -- Public Diplomacy to Restore Image -- Discussion -- More Evidence for Inclusion of New Strategy -- Conclusion -- References -- Appendix 1: Timeline of 1MDB. -- Towards a Societal Discourse with the Government? A Comparative Content Analysis on the Development of Social Media communication by the british, french and german national governments 2011-2015 -- Theoretical Foundation -- Political Communication in General -- Transition of Politics through the Influence of Media -- Dialogic Communication and Social Media -- Political Media Usage Behaviour by Citizens -- Social Media Usage by Political Actors and Governments -- Methodology -- Methodological Overview and Codebook Design -- A New Focus on Dialogue -- Research Questions and Hypotheses -- Limitations -- Selected Results Insights -- Importance of Social Media Communication (H1) -- Content Types (H2) -- Interactive Usage of Social Media Applications (H3-H7) -- Conclusion -- References -- Lessons Learned: Communication Studies in Transition -- From the Past to the Future: Developing a New Curriculum -- Four Key Transitions in the Field -- Key Transition 1. A New Professional Role: From Communication Department to the Communicative Organization -- Key Transition 2. A New Set of Knowledge and Skills: From Sending and Broadcasting to Listening and Conversation Management -- Key Transition 3. A New Professional Attitude: From Skilled Craftsmen to Reflective Practitioners.

Key Transition 4. A New Professional Context: From Gradual Change to Constant Change on Multiple Levels -- From Quality College to Adaptive Organization: Education in Transition -- From Quality College to Adaptive Organization: Changes in Communication Studies -- From Experience to Best Practice: Lessons Learned -- Decentralization -- An Agile Curriculum -- A Final Thought -- References -- Secrets of Public Affairs -- Introduction -- The Role of 'Public Affairs' in Society -- Theory of Transparency versus Secrecy -- Conceptual Analytical Model -- The Case of Norway - Industry Background -- Illustrations of the Analytical Model -- Arcanum -- Mysterium -- Secretum -- Conclusion -- References -- Social Media: The Dialogue Myth? How Organizations Use Social Media for Stakeholder Dialogue -- Introduction -- Theoretical Framework -- Stakeholder Theory -- Stakeholder Dialogue -- Social Media -- Methods -- Respondents -- Recruitment of the Respondents -- Data Collection -- Results -- Stakeholder Dialogue and Engagement -- Functions of Social Media Strategy -- Reflection on Results Previous Study -- Discussion -- Limitations and Suggestions for Further Research -- Management Implications -- Epilogue -- References -- Clarifying Skills and Competencies in Organisational Decision Making - Perceptions of Finnish Communication Professionals -- Introduction -- Defining Skills and Competencies -- Skills and Competencies in Profession and Decision-Making Research -- Skills and Competencies of PR Personnel -- Method -- Research Question -- Data and Analysis -- Findings -- Current Skills, Competencies and Personal Attributes -- Further Development -- Discussion and Conclusion -- References -- Reputation: A Cross-Disciplinary Study of Key Concepts in Public Relations, Business Administration, and Public Administration -- Introduction -- Literature Review.

Research Design and Method -- Reputation (Management) According to Public Relations -- Strands of a Rope -- Reputation and Crisis Communication -- Reputation (Management) According to Business Administration -- Reputation (Management) According to Public Administration -- Bureaucratic Reputation Theory -- Organizational Approach to Reputation within the Public Sector -- Concluding Remarks -- References -- Appendix 1 -- About the Contributors -- Index.

Let's Talk Society - and the society we´re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.