Logo. / Michael Evamy. txt
London : Laurence King Publishing , 2020Descripción: 432 pages : illustrations (some color) ; 25 cmTipo de contenido:- text
- unmediaded
- volume
- 9781786275813
- 1786275813
- Logo : Reference guide to symbols and logotypes. / txt
- 23 741.6
- NC1002.L63 M86 2020
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General NC1002.L63 E86 2020 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000064865 |
Descripciones mejoradas de Syndetics:
"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." - Michael Evamy
This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.
The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.
This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.
The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut, Pentagram
Include index.
1 Logotypes and letters, Wordmarks and initals --
1.1 Just type --
1.2 Handwritten --
1.3 Joined up --
1.4 Connected and contained characters --
1.5 Combined characters --
1.6 What's in a word --
1.7 Telling characters --
1.8 Disjointed --
1.9 Repetition --
1.10 Incomplete characters --
1.11 Negative space --
1.12 Cropped --
1.13 Absences --
1.14 Reversals and rotations --
1.15 Symmetry and ambigrams --
1.16 Stacked --
1.17 Ups and downs --
1.18 Spaced --
1.19 Circular type --
1.20 Modular --
1.21 Stencil --
1.22 Minimal --
1.23 Brutalist --
1.24 3D --
1.25 Granular --
1.26 Paths through type --
1.27 Extended --
1.28 Decorated --
1.29 Retro --
Logotypes and letters, Typographic elements --
1.30 Single letters A-Z --
1.31 Numerical --
1.32 And --
1.33 Punctuation and typographic marks --
2 Symbols, Abstract --
2.1 Squares --
2.2 Rectangles --
2.3 Triangles and polygons --
2.4 Circles and dots --
2.5 Ovals and ovoids --
2.6 Radiating --
2.7 Concentric --
2.8 Rotary --
2.9 Dotted patterns --
2.10 Horizontal bars --
2.11 Vertical bars --
2.12 Converging --
2.13 Arcs and swooshes --
2.14 Amorphous --
Symbols, Representational --
2.15 Crosses --
2.16 Arrows --
2.17 Thought and speech --
2.18 Waves --
2.19 Fibres --
2.20 Light and sound --
2.21 Globes --
2.22 Suns and stars --
2.23 Leaves --
2.24 Flowers --
2.25 Trees --
2.26 Landscape --
2.27 Natural produce --
2.28 Aquatic --
2.29 Winged insects --
2.30 Birds --
2.31 Wildlife --
2.32 Horses --
2.33 Cats and dogs --
2.34 Mythology --
2.35 Bodies --
2.36 Hands and feet --
2.37 Heads --
2.38 Eyes and faces --
2.39 Smiles --
2.40 Hearts --
2.41 Crowns --
2.42 Paper and books --
2.43 Everyday objects --
2.44 Buildings and monuments --
2.45 Transport --
2.46 Cornucopia --
2.47 Shields and crests --
3 Families and sequences --
3.0 Families and sequences --
"The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers."