Entrepreneurship for everyone a student textbook Robert Mellor, with Gary Coulton, Anne chick, Antonia Bifulco, Noha Mellor and Alan Fisher txt
Thousand Oaks, California SAGE Publications, Inc. 2009Edición: First Published 2009Descripción: xiv, 242 p. : ill. ; 24 cmTipo de contenido:- text
- unmediaded
- volume
- 9781412947756
- 9781412947763
- 1412947758
- 1412947766
- 22 338.04
- HB615 M44 2009
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General HB615 M44 2009 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000061044 |
Descripciones mejoradas de Syndetics:
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick
Not everyone who wants to study entrepreneurship has a theoretical background in business.
Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Includes bibliographical references and index.
Developing People and Competencies; The Economics of Entrepreneurship and Innovation; Promoting CreativityGaining Strategic Advantage; The Marketing Plan; The Business PlanIntellectual Capital; Knowledge Management; Presentation TechniqueTechnical Innovation; The Biotechnology Revolution; Green Entrepreneurship: A Sustainable Development Challenge; Enterprise in Health and Social Care; Journalism and Media Entrepreneurs; General Characteristics of the Creative ArtsGrowing the Venture
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics.
Tabla de contenidos provista por Syndetics
- Part A Principles
- Developing People and Competencies
- The Economics of Entrepreneurship and Innovation
- Promoting Creativity
- Part B Practice
- Gaining Strategic Advantage
- The Marketing Plan
- The Business Plan
- Part C Context
- Intellectual Capital
- Knowledge Management
- Presentation Technique
- Part D Specialisms
- Technical Innovation
- The Biotechnology Revolution
- Green Entrepreneurship
- A Sustainable Development Challenge
- Enterprise in Health and Social Care
- Journalism and Media Entrepreneurs
- General Characteristics of the Creative Arts
- Part E Action
- Growing the Venture