Excellence in internal communication management / [electronic resource] Rita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader Keith Burton.
Series Public Relations CollectionDetalles de publicación: New York : Business Expert Press, c2017.Edición: First Edition: 2017Descripción: Electronic text (xxii, 217 pages) : tablesTipo de contenido:- text
- computer
- online resource
- 9781631576768
- HF5718 .M454 2017
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HF5718.M454 2017 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003249736 | |||||||||||||
| Libro electrónico | Biblioteca Mons. Iñaki Mallona (Arecibo) Acceso en línea | Dewey (Navegar estantería(Abre debajo)) | 1 | Disponible | 60000010160908 |
Descripciones mejoradas de Syndetics:
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.
Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.
The book concludes with predictions of the future of internal communications research, theory development, and practices.
Includes bibliographical references (pages 191-212) and index.
Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index.
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.