Descripciones mejoradas de Syndetics:

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results--especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to:

Determine what to include in each plan, why, and for whom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work , you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

Tabla de contenidos provista por Syndetics

• Preface(p. vii)
• 1 Entrepreneurs Create the Future(p. 1)
• 2 Before You Start Planning, Ask the Right Questions(p. 25)
• 3 Getting Started(p. 43)
• 4 Industry: Zoom Lens on Opportunity(p. 57)
• 5 Company and Product Description: Selling Your Vision(p. 79)
• 6 Marketing Plan: Reaching the Customer(p. 89)
• 7 Operations and Development: Execution(p. 103)
• 8 Team: The Key to Success(p. 119)
• 9 The Critical Risks and Offering Plan Sections(p. 127)
• 10 Financial Plan: Telling Your Story in Numbers(p. 137)
• 11 Conclusion(p. 157)
• Appendix 1 Quick Screen Exercise(p. 169)
• Appendix 2 Business Planning Guide Exercise(p. 173)
• Appendix 3 Sample Presentation(p. 179)
• Index(p. 187)
• About the Author(p. 197)

Notas de autor provistas por Syndetics

Andrew Zacharakis is the John H. Muller. Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference.
Stephen Spinelli is the founder of Jiffy Lube International and president of Philadelphia University.
Jeffry A. Timmons, D.B.A., was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.