Brand identity essentials 100 principles for designing logos and building brands Kevin Budelmann, Yang Kim, Curt Wozniak.
Idioma: Español Detalles de publicación: Beverly, Mass. Rockport Publishers c2010.Descripción: 208 p. ill. (chiefly col.) 27 cmISBN:- 9781592535781
- 741.6 22
- NC1002.L63 B83 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | NC1002.L63 B83 2010 (Navegar estantería(Abre debajo)) | Disponible | 91000000022749 |
Descripciones mejoradas de Syndetics:
This book is the fourth book in the Essential series following Layout Essentials , Typography Essentials , and Packaging Essentials . It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Includes index.
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Notas de autor provistas por Syndetics
Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmÆs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmÆs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com