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Women in Mass Communication focuses on what may be the single most important issue for professionals in the area of mass communication in the next few decades -- the increasing feminist presence and proliferating feminist perspectives within the field. The volume begins with a look at the study and teaching of mass communication, including such topics as a feminist perspective on media law, gender in a global context, women of colour in communication, and the effect of women communication teachers on their students. Contributors call for significant changes in the way we think of mass communication and represent pioneering efforts to extend feminist theory in the area. The second section examines the status of women in television, advertising, public relations, newspapers, magazines, and radio, outlining the current issues for women in the mass media. The book concludes with a discussion of the alternative values presented by the women′s movement media and a thought provoking picture of alternative futures for mass communication based on various feminist theoretical positions.

Tabla de contenidos provista por Syndetics

• Part 1 The Academy
• Section I Perspectives on Re-Visioning Values in Mass Communication
• The Challenge of Re-Visioning Gender Values
• Changing Media History Through Women's History
• Feminist Perspectives on Media Law
• Or Media Law as if Women Mattered
• Gender and Mass Communication in a Global Context
• Strategies on Studying Women of Color in Mass Communication
• Overview and Theoretical Framework
• Strategies for Research on Black Women and Mass Communication
• Section II Perspectives on the Mass Communication Classroom
• The 'Glass Ceiling' Effect on Mass Communication Students
• Women in Mass Communication Education
• Who Is Teaching Tomorrow's Communicators?
• Part 2 The Profession
• Section I A Close-up of Women In, On and Through Mass Communication
• Economic Equity and the Journalistic Work Force
• Newspapers
• Is There a New Majority Defining the News?
• Magazines
• Women's Employment and Status in the Magazine Industry
• Radio
• A Woman's Place Is On the Air
• Television
• Sex Discrimination in the TV Newsroom
• Perception and Reality
• Advertising
• A New 'Genderation' of Images to Women
• Public Relations
• The $1 Million Penalty for Being a Woman
• Section II A Voice and Vision for the Future
• Women's Movement Media and Cultural Politics
• A Bridge to the Future
• Re-Visioning Gender in Communication

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CHOICE Review

The focus on the realities for women in the teaching, learning, and practicing of mass communication skills makes this anthology important. Although the book shares commonalities with another published in the same year (Communications at the Crossroads, ed. by R. R. Rush and D. Allen, 1989), it is Creedon's clear focus that distinguishes her observations. Both texts address current and futrue transformations, history, women of color, and the international context. However, Creedon organizes the contributions on, about, and by women into only two parts: the realities today in academia and the realities today in the profession. This division makes the book particularly commendable for college reading. In each of the 16 contributions the statistics are current, the issues pertinent, and the presentations clear. T. B. Dykeman University of Bridgeport

Notas de autor provistas por Syndetics

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board. She serves on the editorial boards of Public Relations Reviewand the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-editedSeeking Equity for Women in Journalism and Mass Communication by Erlbaum. She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.