Design-Driven Innovation : changing the rules of competition by radically innovating what things mean. / Roberto Verganti. txt
Idioma: Español United States of America : Harvard Business Press , 2009Descripción: xv, 272 p. ill. ; 25 cmTipo de contenido:- text
- unmediaded
- volume
- 9781422124826
- 658.5/14 22
- HC79.T4 V465 2009
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General HC79.T4 V465 2009 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000020792 |
Descripciones mejoradas de Syndetics:
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.
It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.
But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in.
Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Include index.
Includes bibliographical references (p. [241]-259)
Contents:
Letter to the Reader vii --
Design-driven innovation : an introduction 1 --
Part One : The Strategy of Design Driven Innovation --
Design and meanings : innovating by making sense of things 19 --
Radical pushes : placing design driven innovation in the strategy of a firm 39 --
Technology epiphanies : the interplay between technology-push and design driven innovation 59 --
The value and the challenges : why companies do or do not invest in design driven innovation 89 --
Part two : The Process of Design Driven Innovation --
The interpreters : doing research with the design discourse 115 --
Listening : finding and attracting key interpreters 137 --
Interpreting : developing your own vision 171 --
Addressing : leveraging the seductive power of the interpreters 189 --
Part Three Building Design Driven Capabilities --
The design-driven lab : how to start 201 --
Businesspeople : the key role of top executives and their culture 217 --
Appendix A : Companies, Industries, and Markets Discussed in this Book 231 --
Appendix B : Implications for Education and Design Policies 235 --
Notes 241 --
Index 261 --
About the Author 271 --