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Booklist Review

Politically, culturally, and economically, the Pacific Rim has recently burgeoned as an important part of the world scene. Van Horne, a management consultant, has compiled an ambitious and unique guide to the countries of the Pacific: Japan, Taiwan, South Korea, Singapore, Hong Kong, China, Indonesia, the Philippines, Malaysia, Thailand, Australia, and New Zealand. The book is a combination marketing textbook, encyclopedia, and practical how-to guide--all of which is targeted at small and medium-sized companies considering expansion into, or doing business with, any of these countries. Appendixes list important additional sources of information and advice. To be indexed. --David Rouse