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Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

 

You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

 

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

Capitalizing on the new "content marketing"
The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review
Systematically optimizing everything you're already doing online

Tabla de contenidos provista por Syndetics

• Introduction(p. 1)
• Recognize Any of These?(p. 2)
• What Does This Mean to You?(p. 3)
• Move Out of the Way, or Jump on the Bullet Train(p. 3)
• Why Should You Listen to Me?(p. 4)
• How to Use This Book(p. 4)
• FAQs(p. 5)
• Do All the Tactics Apply to My Business?(p. 6)
• Is Web 3.0 Marketing Expensive to Do?(p. 6)
• Who Does This Book Apply To?(p. 6)
• Are There Other Tools in This Book Besides Online Marketing?(p. 6)
• 1 The Mindset Shift: From Web 2.0 to Web 3.0(p. 7)
• What Is Web 2.0?(p. 7)
• The Limitations of Web 2.0(p. 8)
• Oversaturation(p. 8)
• Misconceptions(p. 9)
• Time(p. 10)
• Modes of Interaction(p. 10)
• Openness(p. 11)
• What Is Web 3.0 Marketing?(p. 11)
• The Five Key Components of Web 3.0 Marketing(p. 12)
• 2 Are You Ready for Web 3.0 Marketing?(p. 15)
• How Web 3.0 Marketing Will Affect Your Business, Your Company, and Your Life(p. 15)
• Increasing Mobility and Reliance on Mobile Devices(p. 15)
• Resistance to Sharing Information with Everyone(p. 16)
• A Reduction in the Need to Be "Belly-to-Belly"(p. 16)
• Everything Is Continuing to Go to the Web(p. 17)
• Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts(p. 17)
• Investing in New and Additional Technology(p. 22)
• The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave(p. 24)
• 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place(p. 25)
• The Content-Delivery Change Taking Place(p. 25)
• From Blogging to Microblogging(p. 26)
• Blogging: What Is a Blog?(p. 27)
• The Two Key Types of Blogs(p. 27)
• Why Should You Be Blogging?(p. 28)
• How to Fully Utilize the Power of Your Blog(p. 29)
• The Shift from Blogging to Microblogging(p. 33)
• Twitter and How It's Changing the World(p. 34)
• What Is Twitter?(p. 34)
• Who Should Be Using Twitter?(p. 35)
• How to Get a Massive Number of Twitter Followers(p. 36)
• Advanced Twitter-Building Tactics and Other Twitter Tools(p. 39)
• @Tweets(p. 40)
• Direct Messages(p. 40)
• Retweeting(p. 40)
• Tweet Deck(p. 41)
• Social Oomph(p. 41)
• Search.twitter.com(p. 42)
• Twitturly(p. 43)
• Multiple Twitter Accounts(p. 43)
• Twitter Maintenance(p. 43)
• 4 Mobile Marketing: Tapping into Billions of Cellphone Users(p. 47)
• What Is Mobile Marketing?(p. 47)
• Mobile Marketing with SMS(p. 48)
• Mobile Marketing with MMS(p. 49)
• In-Game Mobile Marketing(p. 50)
• Mobile Web Marketing(p. 50)
• Mobile Marketing Guidelines(p. 51)
• A World Run on BlackBerrys, iPhones, and Mobile Devices(p. 52)
• BlackBerrys(p. 53)
• iPhones(p. 56)
• How to Implement Mobile Marketing(p. 62)
• SMS(p. 62)
• MMS(p. 68)
• Mobile Ads(p. 72)
• Voice Broadcasts(p. 75)
• 5 Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe(p. 79)
• The Basics of Virtual Reality World Communities(p. 83)
• www.SecondLife.com(p. 84)
• www.ActiveWorlds.com(p. 85)
• Entropia Universe(p. 86)
• www.There.com(p. 87)
• www.Kaneva.com(p. 88)
• www.Worlds.com(p. 88)
• Moove(p. 89)
• www.IMVU.com(p. 89)
• Other Worlds(p. 93)
• How to Leverage the Trend(p. 97)
• Virtual Trade Shows and Events(p. 100)
• Comparison Between Live and Virtual Trade Shows(p. 101)
• Advantages of Virtual Trade Shows(p. 102)
• Disadvantages of Virtual Trade Shows(p. 103)
• Virtual-Reality-World Banner Ads(p. 108)
• 6 Video Marketing: Taking Video to the Next Level(p. 111)
• The Video Craze(p. 111)
• Shifting from YouTube to Ustream and Beyond(p. 118)
• Two Options for Viewing Video(p. 118)
• Internet TV(p. 127)
• Starting Your Own Internet TV Channel(p. 127)
• The Flip Video Craze(p. 133)
• 7 Web Applications: How to Effectively Use Apps in Your Marketing(p. 137)
• What Are Web Apps?(p. 137)
• Apps for Personal and General Business Use(p. 138)
• Using Apps in Web 3.0 Marketing(p. 140)
• Twitter Apps(p. 141)
• Mobile Apps(p. 142)
• Facebook Apps(p. 142)
• Virtual-Reality-World Apps(p. 143)
• Live Streaming Video Apps(p. 144)
• How to Create Your Own App(p. 146)
• Lead Generation and Profit Apps(p. 147)
• 8 Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact(p. 151)
• What Is Open-Source Code?(p. 151)
• Using Open-Source Code(p. 152)
• 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces(p. 157)
• Google Apps(p. 159)
• How You Can Leverage Collaboration Tools(p. 164)
• Collaboration Tool 1 Chatting(p. 164)
• Collaboration Tool 2 Sharing Docs, Audios, Videos, and Files(p. 165)
• Collaboration Tool 3 Project Management(p. 165)
• Collaboration Tool 4 Analytics(p. 166)
• Collaboration Tool 5 Shopping Cart(p. 170)
• Collaboration Tool 6 E-Mail Marketing(p. 171)
• Collaboration Tool 7 Customer Relationship Management(p. 173)
• Collaboration Tool 8 Teleconferences and Webinars(p. 179)
• On-Demand/Software as a Service(p. 180)
• 10 Web 3.0 Companies(p. 183)
• Company: Amazon(p. 184)
• Why It's a Web 3.0 Company(p. 185)
• Company: Zappos(p. 186)
• Why It's a Web 3.0 Company(p. 186)
• Company: Salesforce.com(p. 188)
• Why It's a Web 3.0 Company(p. 188)
• Company: Cisco(p. 189)
• Why It's a Web 3.0 Company(p. 190)
• 11 Your Action Plan: Putting It All Together and Taking Action(p. 193)
• Your Action Plan for the Next Three to Six Months and Beyond(p. 198)
• The Areas You Should Start with Immediately(p. 201)
• Final Thoughts on the Evolution of the Web(p. 204)
• Conclusion: The Art of Giving Back(p. 207)
• Some of My Favorite Charities(p. 210)
• St. Jude Children's Research Hospital(p. 210)
• Make-a-Wish Foundation(p. 211)
• Women & Children's Hospital(p. 212)
• How to Start Giving Back(p. 212)
• Index(p. 215)

Notas de autor provistas por Syndetics

Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.

The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.

Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.