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Everybody knows it costs more to be environmentally conscious, right? Wrong. Stoneyfield Farm, the world's largest manufacturer of organic yoghurt, has boasted a compounded annual growth rate of more than 26 percent for 13 straight years. Through CEO Hirshberg's embrace of cyclical, non-linear resource use - in which waste from one action results in food for another - the company has turned conventional wisdom upside down. A truely astounding guide to how business can save the planet while achieving bigger and better profits.

Tabla de contenidos provista por Syndetics

• A Note on the Production of This Book(p. ix)
• Foreword(p. xi)
• 1 Natural Profits(p. 1)
• 2 Mission Control(p. 19)
• 3 From Co[subscript 2] Toward Co[subscript NO](p. 55)
• 4 Hands Across the Aisle(p. 87)
• 5 The Delicious Revolution(p. 111)
• 6 No Such Place as Away(p. 131)
• 7 Nurturing Those Who Nurture the Earth(p. 161)
• 8 Future Perfect(p. 185)
• Afterword(p. 193)
• Index(p. 197)

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Publishers Weekly Review

When a CEO-or in this case a "CE-Yo"-writes a book about the philosophical and environmental underpinnings of the company he founded, it is natural to expect an ego-driven text. But Hirshberg, founder of Stonyfield Farm, the organic yogurt maker, dilutes the ego with "eco." After all, this is a book that presents management lessons gleaned from life on a farm: in one such lesson, a herd of hungry pigs attacks a mound of damaged plastic yogurt cups, devours the contents and teaches Hirschberg nature's idea of recycling. While there is some cultured finger-pointing at big-name competitors and other corporations for organic abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield succeeds in pursuing sustainability and profitability-not to mention valuable shelf space alongside giants like Kraft and Yoplait. But in addition to describing how his company addresses such tasks as negating its own carbon footprint or establishing a "handshake with the consumer" in lieu of advertising, Hirshberg shares stories of similar successes at other companies, including Whole Foods, Timberland and, more recently, at Zipcar. Hirshberg has produced a manual of use for managers at any size company with an earnest interest in learning how to save the world while enriching employees and shareholders. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved

Notas de autor provistas por Syndetics

Gary Hirshberg is the husband of Meg Hirshberg and the father of three teenage yogurt-eaters. He is President and CE-Yo of Stonyfield Farm, the world's largest manufacturer of organic yogurt. Gary is a New Hampshire native, and has received four honorary doctorates and has won numerous awards for corporate and environmental leadership from organizations in the United States.