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Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban, Steven H. Star.
Detalles de publicación: Englewood Cliffs, N.J. Prentice Hall c1991.Descripción: xx, 563 p. ill. 27 cmISBN:- 0138519404
- 658.8/02 20
- HF5415.13 .U73 1991
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.802 U72a (Navegar estantería(Abre debajo)) | Disponible | 80000000784960 |
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Descripciones mejoradas de Syndetics:
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- I Marketing Strategy Formulation
- 1 Marketing Strategy and Decision Making
- 2 Formulating Marketing Strategy
- 3 Godfather's Pizza Case
- 4 General Electric Company: Aircraft Engine Business Group
- II Strategic Analysis
- 5 Customer Decision Making
- 6 Life Cycles
- 7 Market Segmentation
- 8 Product Positioning
- 9 Market Response
- 10 Competitive Behavior
- 11 Central Bell Publishing, Inc
- 12 American Express Company: Credit Card Marketing
- 13 General Motors Corporation: Buick Reatta
- III Strategic Decision Making
- 14 New Product Development
- 15 Management of Established Products
- 16 Product Line Management
- 17 Worldwide Corporate Strategy
- 18 Cabot Corporation: E-A-R Division Consumer Marketing Strategy
- 19 USA Today
- 20 Sun Micro Systems
- 21 Citibank Indonesia: Developing a Market for Electronic Banking
- IV Implementation
- 22 Tactics and Control
- 23 The Marketing Plan-An Example and Review of Marketing Strategy
- 24 International Business Machines Corporation: Marketing Strategy for Typewriters and PC Printers
- 25 Marketing Strategy, Analysis, and Decision Making in the Future
- Index