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Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics , Mark Smiciklas helps you understand how to leverage the use of  powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more...

Tabla de contenidos provista por Syndetics

• Section I Visual Communication
• 1 Infographics 101(p. 3)
• What Are Infographics?(p. 3)
• Infographics Defined(p. 3)
• Infographic History(p. 3)
• The Science of Visualization(p. 6)
• Hardwiring(p. 7)
• Easy on the Mind(p. 7)
• Visual Learning(p. 11)
• Why Infographics Work for Business(p. 12)
• Easy to Digest(p. 12)
• Shareability(p. 15)
• The "Cool" Factor(p. 16)
• Endnotes(p. 16)
• Section II Business Information Needs
• 2 Visualizing Numbers and Concepts(p. 21)
• Statistics(p. 21)
• Using Data to Tell a Story(p. 22)
• The Benefits of Visualizing Research(p. 24)
• Understanding the Risks(p. 25)
• Ideas and Concepts(p. 26)
• Using Visual Metaphors(p. 27)
• Using Cartoons to Communicate Your Idea's(p. 30)
• Case Study: The Kronos ôTime Well Spent" Cartoon Series(p. 33)
• Endnotes(p. 34)
• 3 Visualizing how things work and are Connected(p. 35)
• Process(p. 35)
• The Jargon Dilemma(p. 37)
• Infographics Help Explain What You Do(p. 38)
• Hierarchy(p. 42)
• Business Hierarchies(p. 42)
• Relationships(p. 47)
• Simplified Systems Thinking(p. 49)
• Business Models(p. 49)
• Endnotes(p. 55)
• 4 Visualizing Who, When, and Where(p. 57)
• Personality(p. 57)
• Brand Humanization(p. 58)
• Infographic Resumes(p. 60)
• Chronology(p. 65)
• Business Timelines(p. 65)
• Geography(p. 69)
• Business Maps(p. 69)
• Endnotes(p. 72)
• Section III Creating Infographics
• 5 Infographic Prep Work(p. 75)
• Purpose(p. 77)
• Understanding Your Audiences' Information Needs(p. 77)
• Audience Analysis(p. 77)
• Setting Infographic Objectives(p. 79)
• The Art of Observation(p. 82)
• Seeing(p. 82)
• Listening(p. 83)
• Endnotes(p. 86)
• 6 Processing Your Ideas(p. 87)
• Recording Your Thoughts(p. 87)
• I'm Not an Artist(p. 87)
• Different Ways to Document(p. 88)
• Info-Synthesis(p. 90)
• The Five W's (and One H) of Infographics(p. 94)
• Endnotes(p. 98)
• 7 Designing Your Infographics(p. 99)
• The Critics(p. 99)
• Infographic DIY(p. 100)
• An Infographic Rant(p. 100)
• The DIY Infographic Formula(p. 103)
• Outsourcing(p. 108)
• Going Pro(p. 109)
• Working with Students(p. 114)
• Endnotes(p. 118)
• 8 Publishing Your Infographics(p. 119)
• Audience Research(p. 119)
• Online Publishing Channels(p. 120)
• Infographic Home Base(p. 122)
• Infographic Outposts(p. 126)
• Offline Publishing Opportunities(p. 133)
• Endnotes(p. 133)
• Section IV Business Value
• 9 Infographics as an Internal and External Communication Tool(p. 137)
• Using Infographics to Build Your Brand(p. 137)
• The Business of Infographics(p. 138)
• Content Marketing(p. 139)
• Promoting Your Infographics(p. 148)
• Infographics Inside the Organization(p. 153)
• Internal Adoption of Infographics(p. 153)
• Internal Communication Opportunities(p. 154)
• Endnotes(p. 155)
• 10 Infographic ROI(p. 157)
• Measuring the VOI (Value of Infographics)(p. 159)
• Tangible Metrics(p. 160)
• Intangible Benefits(p. 163)
• 11 Infographic Resources(p. 165)
• Guide to Visual Elements(p. 165)
• Infographic Tools(p. 175)
• Visualization Tools(p. 175)
• Design Elements(p. 178)
• Further Reading(p. 179)
• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures(p. 179)
• Creating More Effective Graphs(p. 179)
• Envisioning Information(p. 180)
• Graph Design for the Eye and Mind(p. 180)
• Information Graphics: A Comprehensive Illustrated Reference(p. 180)
• Information Visualization: Perception for Design(p. 180)
• Marks and Meaning, version zero(p. 180)
• Now You See It: Simple Visualization Techniques for Quantitative Analysis(p. 181)
• Slide:ology: The Art and Science of Creating Great Presentations(p. 181)
• Visual Language: Global Communication for the 21st Century(p. 181)
• The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures(p. 181)
• Information Designers, Consultants, and Agencies(p. 181)
• Agencies(p. 182)
• Freelance Designers(p. 184)
• Consultants(p. 187)
• Index(p. 189)

Notas de autor provistas por Syndetics

Mark Smiciklas is the president of Intersection Consulting, a Vancouver-based digital marketing and communications agency that teaches organizations how to leverage the dynamics of Web 2.0 to achieve business goals. He is an established digital marketing and social media practitioner recognized for his visual thinking and strategic, no-nonsense approach. His service offering is framed by core beliefs in listening, stakeholder engagement, trust creation, and employee empowerment. An interest in the evolution of social business continues to motivate him, as does a passion for teaching. Smiciklas has developed and taught social media strategy classes for undergraduates and adult learners at a number of Canadian universities. He also has spoken about a wide variety of digital marketing topics at corporate and public events and workshops. His genuine love of technology and people continues to ignite ongoing learning and new thinking that aim to help individuals and organizations connect with their audiences. Smiciklas hangs out full-time at intersectionconsulting.com/ blog. He can be found on Twitter at @Intersection1. He is also a regular contributor to socialmediaexplorer.com, the popular digital and social media marketing and online communications blog. He lives in North Vancouver, BC, Canada, with his lovely wife, three kids, and Max the dog.