Writing winning business proposals Richard C. Freed, Shervin Freed, Joe Romano.
Detalles de publicación: New York McGraw-Hill c2011.Edición: 3rd edDescripción: viii, 311 p. ill. 24 cmISBN:- 9780071742320 (alk. paper)
- 808/.06665 22
- HF5718.5 .F74 2011
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF 5718.5 .F74 2011 (Navegar estantería(Abre debajo)) | Disponible | 50000003229779 |
Descripciones mejoradas de Syndetics:
Winning proposals that turn prospects into clients
Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.
Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.
Writing Winning Business Proposals features:
Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaborationIf you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.
Includes bibliographical references (p. 303-306) and index.
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process.
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Author Profiles
Richard C. Freed is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composition was named by the National Council of Teachers of English as the best scholarly book on professional communication. A consultant to major international consultancies, he has taught his proposal-writing program, based on the methodology in Writing Winning Business Proposals, in 27 countries on five continents.
Shervin Freed and Joe Romano are both former Vice Presidents at A.T. Kearney, where Romano was in charge of worldwide professional development. He now teaches math and science to middle-school children in Cleveland.