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The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that start out with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies. In a penetrating analysis of highly successful ventures, the author reveals the importance of strategically transforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves "super-success." For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technology is essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture. For business and technology watchers, it is an informative account of the promise and the perils entailed in bringing innovative ideas to the marketplace.

Tabla de contenidos provista por Syndetics

• Preface(p. vii)
• Acknowledgments(p. ix)
• Chapter 1 High-Technology Entrepreneurs(p. 3)
• References(p. 30)
• Chapter 2 an Environment for Entrepreneurs(p. 31)
• References(p. 45)
• Chapter 3 the Makings of an Entrepreneur(p. 47)
• Summary and Implications(p. 94)
• Notes(p. 96)
• References(p. 97)
• Chapter 4 the Technological Base of the New Enterprise(p. 100)
• Summary and Implications(p. 121)
• References(p. 123)
• Chapter 5 the Financial Base of the New Enterprise(p. 124)
• Summary and Implications(p. 156)
• Chapter 6 Evolving Toward Product and Market-Orientation(p. 160)
• Notes(p. 186)
• References(p. 186)
• Chapter 7 Finding Additional Financing(p. 188)
• References(p. 215)
• Chapter 8 Going Public(p. 217)
• Summary and Implications: Sizzle or Steak(p. 242)
• References(p. 244)
• Chapter 9 Survival Versus Success(p. 245)
• Chapter 10 Product Strategy and Corporate Success(p. 281)
• Notes(p. 306)
• References(p. 308)
• Chapter 11 Super-Success(p. 309)
• Notes(p. 336)
• References(p. 338)
• Chapter 12 Technological Entrepreneurship: Birth, Growth, and Success(p. 339)
• References(p. 358)
• Appendix a Quarter Century of Research(p. 359)
• References(p. 375)
• Index of Founders and Firms(p. 377)
• Subject Index(p. 381)

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CHOICE Review

During the last few decades research in entrepreneurship has been driven in a number of different directions by a disparate group of organizational researchers. This has led to a major deficiency in the field a lack of continuity between studies. One of the leaders in the discipline is Roberts (MIT's Sloan School of Management), an insightful and well-respected scholar on this subject since its inception. This new book lays out 20 years of research in the field. The author covers not only his own work, but discusses and evaluates all the major contributors, giving "entrepreneurship studies" a cohesion it lacked before this work appeared. The volume is occasionally overwhelming because of the profuse references to prior work, and at times the text is disjointed, but this is clearly the premiere work in the more specialized field of technological entrepreneurship. Included are detailed empirical studies alongside case study research, and all the major aspects of starting a company in a high-technology area are covered. Highly recommended for university and professional collections.-N. Gersony, Castleton State College

Notas de autor provistas por Syndetics

Edward B. Roberts is the David Sarnoff Professor of Management of Technology at the Sloan School of Management, Massachusetts Institute of Technology. He is also a co-founder and director of Medical Information Technology, a successful producer of hospital information systems, and a co-founder and Chairman of Pugh-Roberts Associates, an international management consulting firm specializing in technology and strategic management. He also co-founded and is a General Partner of Zero Stage and First Stage Capital Equity Funds, a group of venture capital funds investing in early-stage high-technology enterprises.