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Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.

Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.

This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Tabla de contenidos provista por Syndetics

• Preface(p. ix)
• 1 Introduction: Core Resources for the Accidental Business Librarian(p. 1)
• 2 Accessing the Business Literature(p. 23)
• 3 Core Collection of Business Periodicals(p. 33)
• 4 Government Information Sources(p. 61)
• 5 Investment Sources(p. 81)
• 6 Marketing Research(p. 101)
• 7 Start-Ups(p. 117)
• 8 Deep Business Research: Resources for In-Depth Academic Research in Business(p. 151)
• 9 Collection Development for Business(p. 171)
• 10 Business Reference: Advice and Strategy for Serving Today's Business Users(p. 187)
• 11 2010 and Beyond(p. 199)
• Index(p. 217)
• About the Editors and Contributors(p. 225)

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Booklist Review

Updated from the 2003 edition, this review of core resources for the accidental business librarian covers locating, finding, and using business information, with sidebars that list the Top 5 or Top 10 resources that working librarians use daily real-world examples are often provided. The introduction features core resources, and subsequent chapters cover everything from business periodicals, in-depth academic research, and investment resources to advice for serving your business users. Each chapter stands on its own. The strength of this title lies in the fact that it is not just an annotated listing of resources; it also offers essays on how the resources are used by patrons and why they are important in libraries. Discussed throughout the work are strategies for acquiring and building the business collection in a Web 2.0 or 3.0 environment. This is a valuable resource for small and medium-sized public libraries and an essential purchase for libraries that do not have an experienced business librarian or material selector on staff.--Awe, Susan Copyright 2010 Booklist

Notas de autor provistas por Syndetics

Eric Forte, MLIS, is member services consultant with Online Computer Library Center (OCLC). He has worked with business and economics information at the University of California, Santa Barbara: Western State College of Colorado; and most recently as associate dean for library services at Boise State University. Forte has both published and presented on the topic of finding and suing business information, statistics, and government resources.
Michael R. Oppenheim, MLIS, MA, is collections and reference services for the Rosenfeld Management Library at the University of California, Los Angles, Anderson Graduate School of Management. His publications include works on marketing information, government information for business, and local government resources.