Tabla de contenidos provista por Syndetics

• Part 1 Introduction(p. 1)
• Chapter 1 Experimental Psychology and the Scientific Method(p. 2)
• The Need for Scientific Methodology(p. 4)
• The Characteristics of Modern Science(p. 9)
• The Tools of Psychological Science(p. 15)
• Scientific Explanation in Psychological Science(p. 19)
• The Organization of the Text(p. 22)
• Summary(p. 23)
• Key Terms(p. 24)
• Review and Study Questions(p. 25)
• Critical Thinking Exercise(p. 26)
• Online Resources(p. 26)
• Chapter 2 Research Ethics(p. 27)
• Research Ethics(p. 28)
• The American Psychological Association Guidelines(p. 31)
• Protecting the Welfare of Animal Subjects(p. 38)
• Fraud in Science(p. 46)
• Plagiarism(p. 48)
• Summary(p. 49)
• Key Terms(p. 50)
• Review and Study Questions(p. 51)
• Critical Thinking Exercise(p. 52)
• Online Resources(p. 52)
• Chapter 3 Alternatives to Experimentation: Nonexperimental Designs(p. 53)
• Describing Research Activities(p. 55)
• Nonexperimental Approaches(p. 56)
• Sampling(p. 75)
• Summary(p. 82)
• Key Terms(p. 83)
• Review and Study Questions(p. 85)
• Critical Thinking Exercise(p. 86)
• Online Resources(p. 86)
• Chapter 4 Alternatives to Experimentation: Correlational and Quasi-Experimental Designs(p. 87)
• Correlational Designs(p. 90)
• Quasi-Experimental Designs(p. 102)
• Summary(p. 113)
• Key Terms(p. 114)
• Review and Study Questions(p. 115)
• Critical Thinking Exercise(p. 116)
• Online Resources(p. 116)
• Chapter 5 Formulating the Hypothesis(p. 117)
• The Characteristics of an Experimental Hypothesis(p. 119)
• The Inductive Model(p. 123)
• The Deductive Model(p. 124)
• Combining Induction and Deduction(p. 125)
• Building on Prior Research(p. 126)
• Serendipity and the Windfall Hypothesis(p. 127)
• Intuition(p. 128)
• When All Else Fails(p. 131)
• Searching the Research Literature(p. 132)
• Summary(p. 136)
• Key Terms(p. 137)
• Review and Study Questions(p. 137)
• Critical Thinking Exercise(p. 138)
• Online Resources(p. 139)
• Part 2 Method(p. 141)
• Chapter 6 The Basics of Experimentation(p. 142)
• Independent and Dependent Variables(p. 144)
• Operational Definitions(p. 151)
• Evaluating Operational Definitions(p. 161)
• Evaluating the Experiment: Internal Validity(p. 168)
• Planning the Method Section(p. 178)
• Summary(p. 181)
• Key Terms(p. 182)
• Review and Study Questions(p. 184)
• Critical Thinking Exercise(p. 185)
• Online Resources(p. 185)
• Chapter 7 Solving Problems: Controlling Extraneous Variables(p. 186)
• Physical Variables(p. 187)
• Social Variables(p. 191)
• Personality Variables(p. 203)
• Context Variables(p. 206)
• Summary(p. 208)
• Key Terms(p. 209)
• Review and Study Questions(p. 210)
• Critical Thinking Exercise(p. 211)
• Online Resources(p. 211)
• Chapter 8 Basic Between-Subjects Designs(p. 212)
• Selecting and Recruiting Subjects(p. 214)
• One Independent Variable: Two-Group Designs(p. 217)
• Two Independent Groups(p. 218)
• Two Matched Groups(p. 229)
• Multiple Groups(p. 233)
• Summary(p. 239)
• Key Terms(p. 241)
• Review and Study Questions(p. 242)
• Critical Thinking Exercise(p. 243)
• Online Resources(p. 243)
• Chapter 9 Between-Subjects Factorial Designs(p. 244)
• More Than One Independent Variable(p. 245)
• Laying Out a Factorial Design(p. 248)
• A Research Example(p. 253)
• Choosing a Between-Subjects Design(p. 259)
• Summary(p. 264)
• Key Terms(p. 265)
• Review and Study Questions(p. 265)
• Critical Thinking Exercise(p. 266)
• Online Resources(p. 266)
• Chapter 10 Within-Subjects Designs(p. 267)
• A Within-Subjects Experiment: Perceptual Bias for Forward Motion(p. 270)
• Within-Subjects Factorial Designs(p. 272)
• Mixed Designs(p. 273)
• Advantages of Within-Subjects Designs(p. 274)
• Disadvantages of Within-Subjects Designs(p. 276)
• Controlling Within-Subjects Designs(p. 278)
• How Can You Choose a Design?(p. 291)
• Summary(p. 292)
• Key Terms(p. 293)
• Review and Study Questions(p. 294)
• Critical Thinking Exercise(p. 296)
• Online Resources(p. 296)
• Chapter 11 Within-Subjects Designs: Small N(p. 297)
• Small N Designs(p. 298)
• ABA Designs(p. 303)
• Multiple-Baseline Design(p. 309)
• Discrete Trials Designs(p. 311)
• When to Use Large N and Small N Designs(p. 312)
• Summary(p. 315)
• Key Terms(p. 316)
• Review and Study Questions(p. 317)
• Critical Thinking Exercise(p. 318)
• Online Resources(p. 318)
• Part 3 Results: Coping With Data(p. 319)
• Chapter 12 Why We Need Statistics(p. 320)
• Weighing the Evidence(p. 322)
• Statistical Inference: An Overview(p. 323)
• Applying Statistical Inference: An Example(p. 330)
• The Odds of Finding Significance(p. 339)
• Test Statistics(p. 344)
• Organizing and Summarizing Data(p. 345)
• Summary(p. 354)
• Key Terms(p. 355)
• Review and Study Questions(p. 357)
• Critical Thinking Exercise(p. 358)
• Online Resources(p. 358)
• Chapter 13 Analyzing Results: Two Group Examples(p. 359)
• Which Test Do I Use?(p. 360)
• The Chi Square Test(p. 363)
• The t Test(p. 368)
• Summary(p. 382)
• Key Terms(p. 383)
• Review and Study Questions(p. 383)
• Critical Thinking Exercise(p. 386)
• Online Resources(p. 386)
• Chapter 14 Analyzing Results: Multiple-Groups and Factorial Experiments(p. 387)
• Analysis of Variance(p. 388)
• Sources of Variability(p. 389)
• A One-Way Between-Subjects Analysis of Variance(p. 392)
• One-Way Repeated Measures Analysis of Variance(p. 405)
• Analyzing Data from a Between-Subjects Factorial Experiment(p. 405)
• A Two-Way Analysis of Variance(p. 408)
• Repeated Measures and Mixed Factorial Designs(p. 419)
• Summary(p. 421)
• Key Terms(p. 422)
• Review and Study Questions(p. 423)
• Critical Thinking Exercise(p. 426)
• Online Resources(p. 426)
• Part 4 Discussion(p. 427)
• Chapter 15 Drawing Conclusions: The Search for the Elusive Bottom Line(p. 428)
• Evaluating the Experiment from the Inside: Internal Validity(p. 430)
• Taking a Broader Perspective: The Problem of External Validity(p. 435)
• Handling a Nonsignificant Outcome(p. 445)
• Summary(p. 449)
• Key Terms(p. 450)
• Review and Study Questions(p. 450)
• Critical Thinking Exercise(p. 452)
• Online Resources(p. 452)
• Chapter 16 Writing the Research Report(p. 453)
• The Written Report: Purpose and Format(p. 454)
• Major Sections(p. 456)
• Looking at a Journal Article(p. 464)
• Preparing Your Manuscript: Procedural Details(p. 478)
• Making Revisions(p. 481)
• Summary(p. 484)
• Key Terms(p. 484)
• Review and Study Questions(p. 485)
• Critical Thinking Exercise(p. 486)
• Online Resources(p. 487)
• Appendices
• A Computational Formulas(p. 489)
• B Statistical Tables(p. 495)
• C A Journal Article in Manuscript Form(p. 505)
• Glossary(p. 531)
• References(p. 545)
• Index(p. 555)