Descripciones mejoradas de Syndetics:

Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book.

Tabla de contenidos provista por Syndetics

• Introduction(p. vii)
• 1 The Library and Information Consultant(p. 1)
• 2 Strategies for Building and Maintaining Consumer Relationships: The Voice of the Customer(p. 17)
• 3 Marketing the Library and Information Consultant's Services: Creating a Sophisticated Brand(p. 37)
• 4 The Business of Consulting: Managing Employee Service Roles and Consumer Demand(p. 57)
• 5 Developing the Infrastructure and Culture for Continuous Quality Improvement(p. 75)
• Conclusion(p. 97)
• Index(p. 101)

Reseñas proporcionadas por Syndetics

Booklist Review

Authored by the coordinator of research and reference at Ohio State University, this work addresses the changing nature of academic reference librarianship and the need to rebrand it by turning it into a consulting practice. Following a description of the library and information-consultant's role, the book discusses building and maintaining a client base and marketing the consultant's services. A chapter o. The Business of Consultin. deals with managing employee-service roles and customer demands. The work ends with a chapter on developing the framework for ensuring quality service delivery. Grounded in proven business practices, this is a valuable tool for a library looking for new ways to meet the evolving needs of its patrons.--Marcus, Sar. Copyright 2010 Booklist

Notas de autor provistas por Syndetics

Murphy adapts existing business practices and programs to the context of the library, allowing frontline staff and administrators in any type of reference department to monitor and continuously improve their library's services.