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Drawing on an exclusive worldwide survey of more than 100 global software companies and 450 top executives, this book offers a panoramic view of the conditions that influence results for both the product and the service sides of the software industry.'

Tabla de contenidos provista por Syndetics

• Foreword
• Preface
• Acknowledgements
• 1 "It's Like Riding the Bull"
• 2 A New Business Called "Software"
• 3 Exceptional Software Leaders Are the Rule
• 4 Winning the War for Software Talent
• 5 Software Development--Completing A Mission Impossible
• 6 Marketing Gods Make Software Kings
• 7 Professional Software Services--Experts at Marketing Trust
• 8 Grow Your Partners to Grow Yourself
• 9 The Landscape of the Future
• 10 Staying on the Bull
• Appendix I The Survey--Scope and Methodology
• Appendix II Software History--An Overview Notes

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Booklist Review

Researchers and theoreticians no longer look to the factory floor or the assembly line for management models. Instead, they have turned to such companies as Microsoft, Netscape, and Yahoo to gain new understanding of how organizations work most effectively and how employees can be most productive. Such recent books as Karen Southwick's Silicon Gold Rush: The Next Generation of High-Tech Stars Rewrites the Rules of Business (1999) and Rama Dev Jager and Rafael Ortiz's In the Company of Giants: Candid Conversations with the Visionaries of Cyberspace (1997) profile software companies to show how business and management have been transformed. Now four consultants working for McKinsey and Co. in Germany present the results of a comprehensive survey of 100 software companies and 450 executives from around the world that identify the industry's "best practices." The authors distinguish three industry segments (mass-market packaged software, enterprise solutions software, and professional software services) and outline challenges and appropriate responses within each. --David Rouse