Public relations a managerial perspective Danny Moss,Barbara DeSanto.
Detalles de publicación: Thousand Oaks, CA Sage 2011.Descripción: xvii,494 p. 23 cmISBN:- 9780761948575
- HD59.6 .P83 2011
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HD59.6 .P83 2011 (Navegar estantería(Abre debajo)) | Disponible | 50000003213393 |
Descripciones mejoradas de Syndetics:
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.
The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspectiveoffers an original and vital discussion.
This book will interest both second and third year undergraduate students of public relations and communications, as well as graduate students in the field of public relations, corporate communications and public affairs.
Includes bibliographical references and index.
eigm 02/2012
Tabla de contenidos provista por Syndetics
- Notes on Contributors(p. ix)
- Introduction(p. xv)
- Part 1 Frameworks and Contexts(p. 1)
- 1 Public Relations Journey into Management: Building Bridges between Public Relations and Other Managerial Functions(p. 3)
- 2 A Managerial Perspective of Public Relations: Locating the Function and Analysing the Environmental and Organisational Context(p. 23)
- 3 Moving from Management to Leadership(p. 57)
- 4 The Capabilities Needed for the Strategic Management Role(p. 82)
- 5 Strategy-Making and Planning in the Communications Context(p. 111)
- Part 2 Public Relations in Practice: Applying Frameworks and Contexts(p. 143)
- 6 Corporate Branding and Corporate Reputation(p. 145)
- 7 Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere(p. 167)
- 8 The Strategic Communication Process in Government: A UK Perspective(p. 193)
- 9 Business-to-Business Public Relations Agency Practice(p. 222)
- 10 Financial Public Relations(p. 243)
- 11 Non-Profit Communication Management(p. 265)
- 12 Internal Communication as a Function of Public Relations(p. 280)
- 13 Public Relations Consultancy Practice(p. 310)
- 14 A Managerial Perspective of Public Relations: Public Relations and the Internet - The Impact of the Social Web(p. 342)
- 15 Strategic Issues Management: The Importance of Reasoning(p. 357)
- Part 3 Public Relations and Specialist Contexts(p. 393)
- 16 Ethics and the Public Relations Management Process(p. 395)
- 17 Corporate Social Responsibility: Balancing Business and Social Priorities(p. 422)
- 18 Public Relations and the Law: Managing Your Way through the Maelstrom of Potential Legal Pitfalls(p. 440)
- 19 Managing Global Public Relations(p. 467)
- Index(p. 486)
Notas de autor provistas por Syndetics
Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK.Barbara DeSanto is Professor of Communication at Maryville University, USA.