Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris.
Detalles de publicación: Mason, Ohio : Thomson/South-Western, c2008.Edición: 11th edDescripción: 1 v. (various pagings) : col. ill. ; 27 cmISBN:- 9780324421606 (hbk. : student ed.)
- 0324421605 (hbk. : student ed.)
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Mons. Iñaki Mallona (Arecibo) Colección General ab | 338.5 M148m 2008 (Navegar estantería(Abre debajo)) | Disponible | 60000010097985 |
Descripciones mejoradas de Syndetics:
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I Introduction
- 1 Introduction and Goals of the Firm
- 2 Fundamental Economic Concepts
- 2A Differential Calculus Techniques in Management
- Part II Demand Analysis and Estimation
- 3 Demand Analysis
- 4 Estimation of Demand
- 4A Problems in Applying the Linear Regression Model
- 5 Business and Economic Forecasting
- 6 Managing Demand from Exports
- Part III Production and Cost
- 7 Production Economics
- 8 Cost Analysis
- 8A Long-Run Costs with a Cobb-Douglas Production Function
- 9 Applications of Cost Theory
- 9A Mass Customization and the Learning Curve
- Part IV Pricing and Output Decisions: Strategy and Tactics
- 10 Prices, Output,& Strategy: Pure and Monopolistic Competition
- 11 Price and Output Determination: Monopoly and Dominant Firms
- 12 Price and Output Determination: Oligopoly
- 13 Game-Theoretic Rivalry: Best-Practice Tactics
- 13A Entry Deterrence and Accommodation Games
- 14 Pricing Techniques and Analysis
- 14A Revenue Management
- Part V Organizational Architecture and Regulation of Business
- 15 Contracting, Governance, and Organizational Form
- 16 Government Regulation
- Part VI Long-Term Investment Decisions
- 17 Long-Term Investment Analysis