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Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community. Authors Weiss, Serlis-McPhillips, and Malafi are public librarians who have incorporated small business services within their library. In their book they point the way to addressing the needs of job seekers, and those starting or operating their own businesses, offering Innovative programming ideas Easy to translate suggestions into day-to-day operations Suggestions to helping clients become business literate on the web, on paper, and out in the world of workWhether patrons need resources to start their own business, search for a new job, or locate demographic statistics to help them market their existing product, this resource will help you answer questions and meet their needs.

Tabla de contenidos provista por Syndetics

• Preface(p. vii)
• 1 Business Services and the Mission of the Library(p. 1)
• 2 Collection Development: Tools of the Trade(p. 11)
• 3 Programming: Opening the Doors(p. 47)
• 4 Marketing: Getting the Word Out(p. 65)
• 5 Networking: Meeting and Greeting(p. 83)
• 6 The Power of Partnerships(p. 91)
• 7 Funding: How to Pay for It All(p. 109)
• 8 The Future(p. 117)
• Bibliography(p. 121)
• Index(p. 127)

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Booklist Review

Based on the authors' experience, this volume offers an action plan for creating a business center within a public library to assist the business community, from the job seeker to the entrepreneur looking for industry data to gain a competitive edge. Following a discussion of the relationship between business services and the library's mission, chapters cover developing the collection, programming, marketing, networking, partnering, and funding. Photographs, sample floor plans, and sample handouts help illustrate the principles. Since libraries need to find and develop new customers, and small businesses often cannot support an in-house special library, the creation of business-library partnerships is beneficial for both. The book is recommended for its variety of ideas, ease of use, and positive plans for service.--Hogan, Patricia Copyright 2010 Booklist