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Business communication: building critical skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.

Tabla de contenidos provista por Syndetics

• Unit 1 Building Blocks for Effective Messages
• 1 Business Communication, Management, and Success
• 2 Adapting Your Message to Your Audience
• 3 Communicating Across Cultures
• 4 Planning, Writing, and Revising
• 5 Designing Documents, Slides, and Screens
• Unit 2 Creating Goodwill
• 6 You-Attitude
• 7 Positive Emphasis
• 8 Reader Benefits
• Unit 3 Letters, Memos, and E-Mail Messages
• 9 Formats for Letters and Memos
• 10 Informative and Positive Messages
• 11 Negative Messages
• 12 Persuasive Messages
• 13 E-Mail Messages
• Unit 4 Polishing Your Writing
• 14 Editing for Grammar and Punctuation
• 15 Choosing the Right Word
• 16 Revising Sentences and Paragraphs
• Unit 5 Interpersonal Communication
• 17 Listening
• 18 Working and Writing in Teams
• 19 Planning, Conducting, and Recording Meetings
• 20 Making Oral Presentations
• Unit 6 Research, Reports, and Visuals
• 21 Proposals and Progress Reports
• 22 Finding, Analyzing, and Documenting Information
• 23 Short Reports
• 24 Long Reports
• 25 Using Visuals
• Unit 7 Job Hunting
• 26 Researching Jobs
• 27 Résumés
• 28 Job Application Letters
• 29 Job Interviews
• 30 Follow-Up Letters and Calls and Job Offers