Descripciones mejoradas de Syndetics:

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves.

Reseñas proporcionadas por Syndetics

Library Journal Review

As library budgets get tighter and the cost of e-resources rises, it is becoming increasingly necessary for libraries to promote such materials to patrons rather than rely on the discovery system to do it for them. Before one can begin to let patrons know what the library offers in the way of e-resources, a plan is needed. Kennedy (serials & electronic resources librarian, Loyola Marymount Univ.) and LaGuardia (research librarian, Harvard Univ., and an LJ reviewer) show how to create a marketing plan by using six components: determining the purpose of your plan; creating and implementing the plan; writing up the plan report; assessing the plan; and, once the plan has been executed, revising and updating it. The authors clearly lay out these steps and offer guidance as to what should be undertaken and what should be avoided for each component. They provide numerous examples throughout. There are also recommended further readings and resources such as websites and templates. Additionally, four sample marketing-plan reports are included: one for an all-electronic library, two for public libraries, and one for a university library. These samples put all the steps into perspective and will give librarians valuable insight. VERDICT A useful, engaging, well-written guide that will be helpful to librarians and staff handling marketing and communications. Recommended.-Susan E. Ketcham, Long Island Univ. C.W. Post Lib., Brookville, NY (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Booklist Review

Marketing Your Library's Electronic Resources, the most recent entry in Neal-Schuman's A How-To-Do-It Manual for Librarians series, delivers everything one would expect from a guide written by two highly respected academic electronic-resources librarians. Kennedy (Loyola Marymount University) has written extensively about electronic resources and is the author of the blog Organization Monkey, while LaGuardia (Harvard University) has been reviewing electronic resources for Library Journal for 20 years. Library administrators and frontline staff alike agree that marketing library services, especially expensive ones, such as subscription databases, is of critical importance, but they often lack the knowledge and experience to do so effectively. This short volume is divided into two sections. Part I: How to Design Your Marketing Plan consists of six chapters and outlines why marketing electronic resources is essential and deserving of effort that goes beyond the creation of a flier on display at the service desks. Detailed instructions for how to construct, execute, evaluate, and revise a marketing plan are included. Part II: Sample Marketing Plan Reports consists of four successful marketing plans, from an all-digital library, two public libraries, and a university library. These can be used as models and could be easily adapted by libraries unsure of where to start the process. The helpful web extras, authors' notes, and short anecdotes that supplement each chapter round out an altogether well-crafted and informative guide that will be useful for any library looking to get more bang from its electronic-resources budget.--Szwarek, Magan Copyright 2010 Booklist