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Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Tabla de contenidos provista por Syndetics

• Foreword
• Preface About the authors
• Acknowledgments
• Part I Introduction
• 1 Key terminology and evolution of e-business
• 2 Building e-business competence through concepts and cases
• Part II The E-Business Strategy Framework
• Introduction to Part 2 3
• The impact of the Internet on the macro-environment and on the industry structure
• 4 Markets for e-business
• 5 Value creation in e-business
• 6 Strategy options for value creation in market spaces
• 7 Impact of the Internet on the horizontal boundaries of a firm
• 8 Impact of the Internet on the vertical boundaries of a firm
• 9 Internal organization of a firm’s e-business activities
• Part III Lessons Learned
• 10 A roadmap for e-Business strategy formulation
• Part IV Case Studies Synopses of case studies
• 1 Establishing a national IT infrastructure: the case of the French videotext system Minitel
• 2 Business process redesign at CompuNet: standardizing top-quality service through IT
• 3 E-Government: the role of information and communication technologies in the modernization of government
• 4 The Euro-Arab Management School
• 5 To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo (Spain) v. Peapod (USA)
• 6 Fighting over the Internet: the virtual battle between Amazon.com (USA) and Bol.de (Germany)
• 7 Cyber-entrepreneurship: the Nettimarket.com venture in Finland
• 8 The Tesco.com experience: is success at hand?
• 9 Chateau Online
• 10 Banking on the Internet: the Advance Bank in Germany
• 11 The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution?
• 12 From e-banking to e-business at Nordea (Scandinavia): the world’s biggest clicks-and-mortar bank
• 13 Ducati Motorcycle (Italy): riding traditional business channels or racing through the Internet
• 14 Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing value networks
• 15 Terra Lycos: creating a global and profitable integrated media company
• 16 Google.com: the world’s number-one Internet search engine 17 Double Click, Inc.: a strategic transformation
• 18 Competing through EDI at Papeteries Brun Passot: making paper pass&#233
• 19 CitiusNet: the emergence of a global electronic market
• 20 Business-to-business electronic commerce: Mondus.com -- an e-marketplace for small and medium-sized enterprises
• 21 B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble?
• 22 eBay strategy A
• 23 eBay strategy B
• 24 eBay international
• 25 Online file-sharing: the music industry’s paradigm shift
• 26 12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing
• 27 paybox.net (Germany): a mobile payment service
• 28 NTT DoCoMo i-mode: value innovation at DoCoMo
• Appendix Techologies for electronic and mobile commerce
• Index

Notas de autor provistas por Syndetics

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).