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Booklist Review

To the Tofflers and Naisbitts of futuristic world visions, add another two names: Land and Jarman. What they propose and outline in their first collaboration transcends pure and simple business philosophy. The focus is on change and on the three phases that define the progression of history, business, even personal lives: entrepreneurial, management, reinvention. "Breakpoint," according to the authors, is the state of the world at present; what is needed to "shake out" society is a combination of creativity, connecting, and future pull. Lest one perceive this as New Age babble, the pithy case histories and examples point to the Kennedys and Kings, the Body Shops and Herman Millers as proof that the book's three principles do work. Specific "rules"--or, at least, viewpoints to be adopted--are listed under each principle--don't expect, however, step-by-step instructions. Sadly, the nature of modern business and the almost terrifying pace of change today may force those very individuals and organizations in dire need of change to disregard these notions. ~--Barbara Jacobs