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Revised and updated edition of this internationally popular student introduction to the relationship between media and society.

Tabla de contenidos provista por Syndetics

• List of Exhibits
• Preface
• Acknowledgments
• Part I Media/Society
• 1 Media and the Social World
• The Importance of Media
• The Rise of Mass Media
• Media and Society
• a Sociology of Media
• a Model of Media and the Social World
• Applying the Model: a Civil Rights Movement
• Conclusion
• Part II Production: The Media Industry and the Social World
• 2 The Economics of the Media Industry
• Changing Patterns of Ownership
• Consequences of Conglomeration and Integration
• The Effects of Concentration
• Mass Media for Profit
• The Impact of Advertising
• Conclusion
• 3 Political Influence on Media
• The Case of "Pirate Radio"
• Common Features of Media Regulation Debates
• The "First Freedom"
• The "Public Interest" and the Regulation Debate
• Regulating Media Content and Distribution
• Informal Political, Social, and Economic Pressure
• Conclusion
• 4 Media Organizations and Professionals
• The Limits of Economic and Political Constraints
• Decision Making for Profit: Imitation, Hits, and Stars
• The Organization of Media Work
• The Rise of User-Generated Content
• Occupational Roles and Professional Socialization
• Norms on the Internet, New Media, and New Organizations
• Conclusion
• Part III Content: Media Representations of the Social World
• 5 Media and Ideology
• What Is Ideology?
• Theoretical Roots of Ideological Analysis
• News Media and the Limits of Debate
• Movies, the Military, and Masculinity
• Television, Popularity, and Ideology
• Rap Music as Ideological Critique?
• Advertising and Consumer Culture
• Advertising and the Globalization of Culture
• Conclusion
• 6 Social Inequality and Media Representation
• Comparing Media Content and the "Real" World
• The Significance of Content
• Race, Ethnicity, and Media Content: Inclusion, Roles, and Control
• Gender and Media Content
• Class and the Media
• Sexual Orientation: Out of the Closet and Into the Media?
• Conclusion
• Part IV Audiences: Meaning and Influence
• 7 Media Influence and the Political World
• Media and Political Elites
• Media and Individual Citizens
• Media and Social Movements
• The Internet and Political News
• Politics and Entertainment Media
• Global Media, Global Politics
• Conclusion
• 8 Active Audiences and the Construction of Meaning
• The Active Audience
• Meanings: Agency and Structure
• Decoding Media and Social Position
• The Social Context of Media Use
• Active Audiences and Interpretive "Resistance"
• The Pleasures of Media
• Conclusion
• 9 Media Technology
• The Nature of Media Technology
• Technological Determinism and Its Limits
• The Social Construction of Media Technologies
• How Media Technology Matters
• New Media Technology and Social Forces
• The Threat to Privacy: The Expansion of Behavioral Targeting
• In Search of an Audience: The Long Tail and the Fragmentation of Media
• Using New Technologies
• Conclusion
• Part V Globalization and the Future
• 10 Media in a Changing Global Culture
• What Is Globalization?
• The Global Media Industry
• Global Media Content
• Global Media Consumption: Limits of the "Global Village"
• Regulating Global Media
• Afterword: The Ubiquity of Change and the Future of Media
• Appendix: Selected Media-Related Internet Resources
• References
• Index
• About the Authors