Prada : [OMA/AMO Rem Koolhaas ; editorial team, Rem Koolhaas, Jens Hommert, Michael Kubo]. txt
Idioma: Español Milan : Prada, 2001Descripción: 1 v. (unpaged) chiefly ill. (chiefly col.) ; 21 cmTipo de contenido:- text
- unmediaded
- volume
- 8887029180
- 9788887029185
- Projects for Prada, Part 1 [Titulo de lomo]
- NA1153.K64 A4 2001
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro Col. General CARIBET | CARIBET Biblioteca Arquitectura Colección General CARIBET | General NA1153.K64 A4 2001 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000006395 |
Descripciones mejoradas de Syndetics:
In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S, M, L, XL and Mutations . In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.
Prepared on the occasion of the exhibition OMA/AMO Rem Koolhaas, Herzog & de Meuron, held in Milan, Italy, March 2-April 8, 2001.
Cover title.
Contents:
Introduction 7 --
Tourism 24 --
Workspace 35 --
Brand? 57 --
Key Concepts 59 --
Luxury 60 --
Labels 72 --
Glossary 77 --
Existing Stores 81 --
Galleria 89 --
Street 91 --
Stage 93 --
Trading Floor 95 --
‘Prada’ 97 --
Wallpaper 99 --
Library 101 --
Prototype Gallery 103 --
Showroom 105 --
Archive 107 --
Laboratory 109 --
Clinic 111 --
Pharmacy 113 --
Epicenters 117 --
Facade 316 --
Materials and Display 354 --
Service 429 --
Inventory Database 431 --
Customer Database 433 --
Content Database 444 --
RFID Tags 450 --
Customer Card 454 --
Reception 460 --
Staff Device 462 --
Ubiquitous Display 468 --
Dressing Room 474 --
Touch Screen/Magic Mirror/Controllable Lighting/Switchable Glass/Phones 477 --
Cashier 479 --
Media Stage 481 --
Kiosk 485 --
Triptych 487 --
Peep Show 491 --
Mirrorwall SF 495 --
Virtual Liftboy 499 --
Library 510 --
Campaign 549 --
Exhibition 1 March 2001 585 --
Credits 596 --
"This book documents the creative contribution of OMA/AMO Rem Koolhaas for the Prada stores in New York, Los Angeles and San Francisco. It stems from the desire to explore, in an experimental and innovative way, the development of the concept and function of places devoted to shopping and communication." --
Italian and English.
Amazon, Apr/06/2005, 2005-807.