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Since its original hardcover publication in 1991, this trailblazing work has stirred a deep and wide response, selling over 100,000 copies around the world, with translations in 15 languages. Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

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CHOICE Review

There have been many studies by anthropologists on the impact of culture on personalities, comparisons of cultures (particularly from the 1940s), and excellent works on cultural differences in communication, such as those by distinguished anthropologists Clifford Gertz, Edward Hall (The Hidden Dimension, 1966; Beyond Culture, CH, Sep,76), and others. In the 1970s, many marketing and management professionals belatedly began to take serious note of this subject. Consequently, the authors, an organizational anthropologist and his son, a professor of information systems, have not come up with anything new, but they present it in a refreshing manner that non-academics can understand. The first edition, Culture's Consequences (1980), was based on information gathered from studying some 18 countries. This new edition is organized in three parts: "Dimensions of National Cultures," "Cultures in Organizations," and "Implications." The last part consists of two chapters, "Intercultural Encounters" and "Surviving in a Multicultural World" [i.e., the global world], which serve as a conclusion and present the authors' main contentions. For those already active in the global business world, or for those who have had a good exposure to a variety of contemporary anthropological works, this material may not be new. But for others in management and marketing, this is a good read and a reminder to keep themselves updated. ^BSumming Up: Recommended. Most levels/libraries. M. Y. Rynn University of Scranton