Descripciones mejoradas de Syndetics:

Covers electronic commerce, Internet advertising, virtual communities, on-line merchandizing, and intranets.

Tabla de contenidos provista por Syndetics

• Foreword(p. v)
• Acknowledgments(p. xi)
• Introduction(p. xiii)
• 1. Making Sense of the Internet(p. 1)
• 2. Seven Societal Trends Driving Consumer Interest in the Internet and E-commerce(p. 16)
• Part 1 Internet Applications(p. 23)
• 3. The Action-Oriented Design Imperative(p. 25)
• 4. Virtual Communities(p. 36)
• 5. Internet Advertising(p. 60)
• 6. Internet Direct Marketing(p. 84)
• 7. Corporate Communications and Public Affairs: Using the Internet to Communicate Ideas(p. 108)
• 8. E-commerce and Merchandising(p. 123)
• 9. The Internet and the Law: Putting Your Business Online, Not on the Line(p. 146)
• Part 2 Business-to-Business Uses of Internet Technology(p. 167)
• 10. Using Intranets and Extranets to Gain Advantage(p. 169)
• 11. Business-to-Business Commerce: The Internet Evolution(p. 186)
• Part 3 How the Internet Is Helping to Transform Industries(p. 207)
• 12. Banking: The Biggest Risk Is to Do Nothing(p. 209)
• 13. Brokerage Service: Perspectives from a Decade in Online's Most Mature Segment(p. 238)
• 14. Publishing: Serving the New Consumers(p. 257)
• 15. Health Care: Operating in the Third Dimension(p. 275)
• 16. Travel: The Comeback of the Travel Agent(p. 287)
• Author Profiles(p. 304)
• Index(p. 315)

Reseñas proporcionadas por Syndetics

CHOICE Review

Internet commerce has been the topic of countless books over the last several years. Most efforts have been overly general and too vague to be helpful as a blueprint for managers who want to integrate a "Web strategy" into their overall strategic plans. Net Success, however, is much more useful, offering practical advise by 24 managers and technologists, all of whom are respected leaders in their fields, e.g., Eric Hippeau (Ziff-Davis Publishing), Link Hoewing (Bell Atlantic), Blake Darcy (DLJ Direct). The inclusion of numerous details and specifics sets this publication apart from most books of this genre. Topics addressed include social trends relevant to Web commerce, effective use of the Web for business communication, business models, developing and launching an Internet business, and online advertising and marketing. Although likely to suffer from the common problem of rapid obsolescence in this field, Net Success is very current by today's standards. Managers, students of all levels, and even technologists will find this book insightful, fascinating, and most importantly, useful. N. Gersony; University of New Haven

Notas de autor provistas por Syndetics

Principal authors Christina Ford Haylock and Len Muscarella are veterans of Internet business development and marketing. Haylock is former VP of Electronic Commerce at Citibank, and is now a principal in Ford Communications, an Internet consulting firm. Muscarella worked on the CBS-IBM-Sears co-venture which developed Prodigy. He is now Managing Director of Interactive Media Associates, a new media consulting and development firm.