Strategic writing multimedia writing for public relations, advertising, and more Charles Marsh, David W. Guth, Bonnie Poovey Short.
Detalles de publicación: Boston Pearson c2012.Edición: Third editionDescripción: viii, 264 pages illustrations 23 centimetersISBN:- 9780205031979
- 0205031978
- 808/.06665 23
- PE1479.B87 M35 2012
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | PE1479 .B87 M35 2012 (Navegar estantería(Abre debajo)) | Disponible | 50000003246112 |
Descripciones mejoradas de Syndetics:
In its third edition, Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writingis ideal for public relations writing classes that include documents from other disciplines.
Includes index.
Tabla de contenidos provista por Syndetics
- Introduction: How This Book Works
- I Strategic Writing
- The Importance of Good Writing
- The Writing Process
- Broadcast/Podcast Writing
- Integrated Marketing Communications
- Ethics and Strategic Writing
- Diversity and Strategic Writing
- Persuasion and Strategic Writing
- The Law and Strategic Writing
- Jobs in Strategic Writing
- II Strategic Writing in Public Relations
- News Release Guidelines
- Announcement News Releases
- Feature News Releases
- Hybrid News Releases
- Social Media News Releases
- Media Advisories
- Pitches
- Video News Releases
- Media Kit Guidelines
- Backgrounders
- Fact Sheets
- Photo Opportunity Advisories
- Newsletter and Magazine Stories
- Annual Reports
- Speeches
- Websites
- Blogs
- Podcasts
- III Strategic Writing in Advertising
- Strategic Message Planners
- Print Advertisements
- Radio Advertisements
- Television Advertisements
- Web Advertisements
- Radio and TV Promotions
- Radio and TV Public Service Announcements
- IV Strategic Writing in Sales and Marketing
- Proposals and Marketing Plans
- Mobile Messaging
- Sales Letters and eBlasts
- Fund-Raising Letters
- Brochures
- V Strategic Writing in Business Communication
- Business Letters
- Good-News Letters
- Bad-News Letters
- Request Letters
- Job-Request Letters
- Rèsumès
- Memoranda
- Business Reports
- VI Appendices
- A Concise Guide to Punctuation
- A Concise Guide to Grammar
- A Concise Guide to Style
- Tips for Oral Presentations
- Index
Notas de autor provistas por Syndetics
CharlesMarshis the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.
David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.
Bonnie Poovey Short,founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.