Entrepreneurship starting and operating a small business Steve Mariotti, Caroline Glackin.
Detalles de publicación: Upper Saddle River, New Jersey Pearson/Prentice Hall c2010.Edición: Second editionDescripción: .xxx, 498 pages illustrations (chiefly color) 28 centimetersISBN:- 9780132784085
- 0132784084
- 658.1/1 23
- HD62.5 .M3567 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HD62.5 .M3567 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003233177 |
Descripciones mejoradas de Syndetics:
Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
Includes bibliographical references (pages 470-474) and index.
Tabla de contenidos provista por Syndetics
- Unit I Entrepreneurial Pathways
- 1 Entrepreneurs Recognize Opportunities
- 2 The Business Plan: Road Map to Success
- The Honest Tea Business Plan
- 3 Creating Business from Opportunity
- Unit I Case Study: Nicole Miller Company
- Unit II Integrated Marketing
- 4 Exploring Your Market
- 5 Developing the Right Marketing Mix and Plan
- 6 Smart Selling and Effective Customer Service
- Unit II Case Study: Ken Done Studios
- Unit III Show me The Money: Finding, Securing, and Managing It
- 7 Understanding and Managing Start-Up, Fixed, and Variable Costs
- 8 Using Financial Statements to Guide a Business
- 9 Cash Flow and Taxes
- 10 Financing Strategy: Debt, Equity, or Both?
- Unit III Case Study: FASTSIGNS
- Unit IV Operating a Small Business Effectively
- 11 Addressing Legal Issues and Managing Risk
- 12 Operating for Success
- 13 Management, Leadership and Ethical Practices
- Unit III Case Study: Mo's Chowder
- 14 Franchising, Licensing, and Harvesting: Cashing in Your Brand
- Unit IV Case Study: Avocent
- Appendix I Honest Tea Sample Business PlanûAnnotated
- Appendix II Sample Student Business Plan
- Appendix III Bizbuilder Buisiness Plan
- Appendix IV Resources for Entrepreneurs
- Appendix V Useful Formulas and Equations
- Appendix VI Accounting Journal Distribution Guide
- Appendix VII Using Business Plan PRO"
- Glossary