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Library Journal Review

This book analyzes why some companies abruptly lose their markets to new competitors and how other companies have avoided this fate. Foster believes that the way companies handle innovation dictates how well they will succeed. He believes that technological discontinuities will increase and that because existing firms are so wedded to technologies which are being pushed to the limit, new firms (the attackers) have an advantage over the established firms. Filled with examples and brief case histories, this work is a good discussion of the importance of innovation for both established and new companies. Despite some technical language, highly recommended. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.