Marketing a critical textbook Nick Ellis...[et al.].
Detalles de publicación: Thousand Oaks,CA Sage Publication 2011.Descripción: vii,245 p. ill. 25 cmISBN:- 9781848608788
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF 5415 .M37 2011 (Navegar estantería(Abre debajo)) | Disponible | 50000003203915 |
Descripciones mejoradas de Syndetics:
With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′.
Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Each chapter in this book presents the alternative(s) approaches to the topic step by step
- Real world case studies and examples
- Fully supported with chapter pedagogy
- Features a Companion Website, including Instructor′s Manual
Includes bibliographical references and index.
eigm 3/2011
Tabla de contenidos provista por Syndetics
- Author Biographies(p. vi)
- Introduction(p. 1)
- 1 Introducing the History of Marketing Theory and Practice(p. 13)
- 2 Marketing 'Science' and the Paradigm Debates(p. 34)
- 3 What's the Story? Analysing Marketing Discourse(p. 57)
- 4 Interrogating the Ideological Function of Marketing(p. 77)
- 5 The Management of Marketing(p. 97)
- 6 Taking a Different Look at Business-to-Business Marketing(p. 114)
- 7 Consumer Surveillance and Marketing Research(p. 134)
- 8 Consumer Rights and Resistance(p. 156)
- 9 Consumer Society and the Production of Identity(p. 178)
- 10 Marketing and the Sign(p. 197)
- 11 Globalisation and Ethics(p. 217)
- Glossary(p. 235)
- Index(p. 241)
Notas de autor provistas por Syndetics
Nick Ellis, Senior Lecturer in Critical Marketing, University of LeicesterJames Fitchett, Reader in Consumption and Marketing, University of Leicester
Matthew Higgins, Senior Lecturer in Marketing and Consumption, University of Leicester
Gavin Jack, Professor of Management, La Trobe University
Ming Lim, Lecturer in Critical Marketing, University of Leicester
Michael Saren, Professor of Marketing, University of Leicester
Mark Tadajewski, Lecturer in Critical Marketing, University of Leicester