Espacio - identidad - empresa : arquitectura efímera y eventos corporativos = space-identity-company : ephemeral architecture and corporate events. Stefano Colli, Raffaella Perrone. txt
Idioma: Español Barcelona : Gustavo Gill , 2003Descripción: 144 p. ill. (chielfy col.) ; 24 cmTipo de contenido:- text
- unmediaded
- volume
- 8425218454
- 9788425218453
- Arquitectura efímera y eventos corporativos
- Space-identity-company
- Ephemeral architecture and corporate events
- N6494.I56 C6 2003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | CARIBET Biblioteca Arquitectura Colección General CARIBET | General N6494.I56 C6 2003 (Navegar estantería(Abre debajo)) | 1 | Disponible | 91000000026195 |
Descripciones mejoradas de Syndetics:
The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the product should be defined within spaces capable of communicating aspects of its image that go beyond its technical and functional characteristics. Whereas in the past the main aim was to teach and inform, now other concepts have gradually come into play like persuading, captivating and surprising the consumer: in short, communicating a brand name's values. This new situation means that projects must look for new ways to establish an affinity with the user. As a result, new meeting grounds are created and alternative project formats contrived, such as installations, staged displays, performances and even theater shows. The book includes modern-day projects for well-known trademarks like Canal+, Mercedes, Renault, Zanussi, Smart, Camper, Nike, Issey Miyake and Bang & Olufsen, which were implemented by professional designers and other creative artists, such as Zaha Hadid, La Fura dels Baus, Robert Wilson, Tara, Droog Design, Konstantin Grcic, Mariscal, Ingo Maurer and Dani Freixes.
Includes bibliographical references.
Contenido:
8 Prologo de Joan Vinyets I Rejón Foreword by Joan Vinyets i Rejón --
14 Antecedentes históricos. Del productos expuesto al sistema expositivo Raffaella Perrone Historic Antecedents. From the Displayed Product to the Display ‘’System’’ Raffaella Perrone --
34 Espacio identidad empresa. Hacia un nuevo concepto de espacio efímero Stefano Colli --
Space Identity Company. Towards a New Concept of Ephemeral Space Stefano Colli --
37 Proyectos / Projects --
38 uli marchsteiner / Carlos Jané Camacho --
44 ga architetti associate / Du Pont --
48 Iluís pau/mbm / Canal + --
52 dani freixes eulalia González / bd ediciones de diseño --
56 juli capella / quim Larrea / ardi --
60 silvio Wolf / crédito valtellinese --
64 zaha Hadid / blueprint magazine --
68 konstantin grcic . authentics --
74 lievore altherr molina / nike --
76 fura dels baus / mercedes --
78 lissoni associate / wella --
80 embt / prospa --
84 robert Wilson / domus --
90 estudio Mariscal / smart --
94 ingo maurer / issey Miyake --
98 studio ruiz Zanussi --
100 boym partners inc. / vitra --
102 bopbaa / Hermes --
106 droog design / bang & Olufsen --
108 peter bottazzi / bang & Olufsen --
110 tara / tara --
114 martí guixe / camper --
118 aa.vv. / various authors / Renault --
124 fabrica / tin.it --
128 richard hywel / space --
132 aa.vv / various authors / bticino --
140 Biografías / Biographies --
144 Créditos fotográficos Photo credits --
Parallel text in Spanish and English.
Coti, Jun/23/03, 2003-1061.